Crypto advertising networks offer a cost-effective and targeted way to reach potential customers who are interested in cryptocurrency and blockchain products and services. They allow you to target specific audiences, such as crypto investors, traders, and enthusiasts, increasing the chances of conversions and sales.
With access to a large and growing audience, detailed analytics and reporting, and a wide range of ad formats, crypto advertising networks can help you build brand awareness, increase visibility, and drive conversions.
However, choosing the right crypto advertising agency for your particular business can be challenging due to the abundance of different options in the space.
To make your decision easier, we’ve curated a selection of the best crypto ad networks – complete with descriptions and key features of each service – you can try to maximize your advertising reach in 2023.
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Here is our list of the 10+ best crypto ad networks that can help you reach your marketing and advertising goals:
Coinzilla – The leading crypto advertising platform in the industry CoinTraffic – Crypto advertising with direct client assistance Bitmedia – A crypto and Bitcoin advertising network with flexible pricing models Paradox Group – An advertising-focused crypto consulting agency Google Ads – The leading online advertising solution (with restrictions for crypto businesses) Youtube Ads – The leading advertising framework for online video Adshares – ADS-powered blockchain ad network for the Web3 era Coin.Network – Programmatic display ads and audience-optimized crypto campaigns Coinserom – A Bitcoin-powered PTC platform connecting customers with advertisers A-ADS – Bitcoin advertising network with the longest track record DOT – Smart audience profiling for crypto customers and users
The 10+ best crypto ad networks: Examining the top crypto advertising firms in 2023
The following selection was curated using several key parameters. We’ve examined each featured crypto ad network’s ability to facilitate targeted advertising, tap into a global audience, build brand awareness, and provide features in a cost-effective manner. Without further delay, here are the top marketing agencies in the crypto space.
1. Coinzilla – The leading crypto advertising platform in the industry
Coinzilla is the leading crypto advertising network in the blockchain space. Launched in 2016, the company has grown exponentially since then, and now generates more than 1 billion impressions and over 1.8 million clicks across 650+ websites per month.
The Coinzilla network encompasses some of the biggest companies in the space, with the likes of eToro, KuCoin, Bybit, Crypto.com, Nexo, and others, tapping into its impressive network of top crypto-focused publications (including CoinCodex, for full disclosure) to reach new potential users and customers. In total, a whopping 50% of all advertisers in the crypto market are working (or have worked) with Coinzilla over the years.
Coinzilla relies on results and data-driven advertising insights that can help cryptocurrency projects to tap into the right audiences for them. The company offers straightforward and transparent crypto ad campaign management and custom plans that can be tailored to your particular needs and marketing budget.
So far, Coinzilla has helped advertisers deliver more than 16,000 campaigns on leading websites in the crypto and finance sectors. Advertisers can improve their marketing results by leveraging Coinzilla’s tracking and optimization tools.
Coinzilla also offers a content marketplace, which makes it easy for projects to have their content published on websites catering to a crypto audiences. This makes Coinzilla an option worth considering for projects that are launching a new product and would like to inform cryptocurrency users about it through a PR campaign.
Visit Coinzilla
2. Cointraffic – Crypto advertising with direct client assistance
With over 5 years in business, Cointraffic has successfully delivered more than 4,700 crypto-centric ad campaigns to clients such as KuCoin, Bitpanda, and 1xBit. Cointraffic accepts both crypto and fiat payments and assigns personal managers to its clients, which can be very beneficial for advertisers that are looking for ideas about new content marketing strategies.
The ads served by Cointraffic are shown on only the most reputable crypto websites in the space, with CoinCodex included. Advertisers can take advantage of multiple formats for maximum engagement. In addition to advertisements, Cointraffic offers a press release (PR) service as well, which allows clients to reach a global audience of crypto users across up to 150 websites.
In addition, Cointraffic provides ads that are optimized for both desktop and mobile platforms, with geo-targeting customizations included. Thanks to its performance controls and relevant audience features, Cointraffic promises the highest click-through rate (CTR) in the cryptocurrency market.
Cointraffic has also launched the Cointraffic Marketplace, a platform designed to assist web3 projects with managing their marketing campaigns. The Cointraffic Marketplace gives advertisers access to exclusive and tailored ad placements.
Visit Cointraffic
3. Bitmedia – A crypto and Bitcoin advertising network with flexible pricing models
Bitmedia is another giant in the cryptocurrency advertising space, having served over 30,000 campaigns since its founding in 2014. The company’s ad network generates more than 1 billion monthly impressions with a 20 million global audience.
The crypto and Bitcoin advertising network boasts flexible pricing models, depending on a wide range of CPC and CPM targets, as well as an option for customized targeting, which allows crypto projects to run ads that have the best chance of reaching the right customer.
Bitmedia has worked with some of the biggest companies within the crypto industry, including OKX, Bybit, and YouHolder, to name a few. In addition to rich media ad formats and customizable HTML 5 banners, the company features advanced tools for publishers. The minimum click price starts at 0.0000205 BTC (roughly 47 cents as of January 24, 2023).
As with other top crypto ad network, Bitmedia now also offers a marketplace, which enables advertisers to distribute press releases and other forms of content to crypto-focused publications. Bitmedia also gives advertisers access to influencer marketing, which can be a very effective tool to get closer to a highly-engaged audience.
Visit Bitmedia
4. Paradox Group – An advertising-focused crypto consulting agency
Paradox Group is a multi-disciplinary advertising agency that was founded in 2018 by Paul Burnham and Milo McCloud to help specialist industries gain access to mainstream platforms. The agency leverages authenticity to drive innovation and has a team of experts with over 50 years of experience in various industries, including the blockchain technology space.
The Paradox Group team works with clients to grow business via growth marketing strategies, press releases, community relations, and expertly-tuned websites. In addition, the company leverages social media marketing solutions, which provide clients with easy access to high-quality content creation that is designed to drive organic traffic and reach new audiences.
The content produced with the help of Paradox Group is search engine optimized (SEO), which is a crucial component for increasing visibility and traffic driven from search engine results pages (SERPs). Finally, the company provides marketing consulting services that can help businesses build successful strategies to reach their specific goals.
Visit Paradox Group
5. Google Ads – The leading online advertising solution (with restrictions for crypto businesses)
Google Ads is by far the biggest online advertising platform in the world. In Q3 2022 alone, Google generated a whopping $54.48 billion in advertising revenue, up $53.13 billion from Q3 2021. While having the potential to reach a truly global audience, with all the bells and whistles of geo-targeted marketing campaigns, Google Ads has had a tumultuous relationship with crypto-related content.
In June 2019, Google famously updated its Financial services policy to forbid ads for cryptocurrencies and other blockchain content, such as initial coin offerings (ICOs), crypto exchanges, wallets, and trading advice. In April 2021, it walked back its decision and lifted the crypto advertising ban, but not fully. As things currently stand, only certified companies can advertise crypto content (in accordance with local legal requirements). For example, only cryptocurrency exchanges that are registered with FinCEN as an MSB (money services business) are able to advertise in the United States market through Google Ads.
Those who are able to advertise on Google’s platform can tap into advanced tools that make marketing services a breeze. These include setting a custom monthly budget, pausing and restarting ads based of various criteria, and more. In addition, signing up for a Google Ad account is free, and you’ll have to pay for the service only after customers click on your ads or engage with your businesses in other ways than were promoted by Google.
Advertisers can also set up a budget that limits how much they’re willing to spend on their campaign. This makes it easy to manage the costs associated with advertising through Google Ads.
Visit Google Ads
6. YouTube Advertising – The leading advertising framework for online video
YouTube Advertising allows advertisers to reach potential users and customers via video content. YouTube, being the world’s largest platform for hosting online videos, is especially popular among those who are seeking to leverage the full potential of influencer marketing options, thanks to countless communities led by video creators that make content that overlaps with the interests of your target audience.
According to YouTube’s own data, viewers are more likely to buy a product or service they previously saw on YouTube, and are up to 4 times more likely to use YouTube instead of other video platforms to find information about a particular brand, product, or service.
The YoutTube Advertising platform features all the tools advertisers need to kickstart their video campaigns, including tools to create engaging video ads, a dashboard to track marketing results, and more. Finally, just like Google Ads, YouTube Ads allows advertisers to set their own budget restraints and optimize for different goals, such as view count, impressions, conversions, and more.
If you are able to create a compelling video advertisement, you can potentially attract a much larger of users compared to using static banners and other traditional forms of advertising. However, this also means that creating a good video ad for YouTube will likely require a higher budget than usual.
Visit YouTube Ads
7. Adshares – ADS-powered blockchain ad network for the Web3 era
Adshares is a blockchain-based, open-source solution for digital advertising. It aims to simplify the ad microtransactions process and is capable of serving 1.4 million transfers per second. The company’s lofty goal is to “become a global standard for advertising,” like SWIFT has become for the banking system, and to revolutionize the $500 billion digital ads industry.
The platform is designed to be developer-friendly, and allows for seamless integration with various apps that use digital ads, including ad servers, ad networks, marketplaces for influencers, and Web3 analytics. By using blockchain, Adshares aims to rebuild trust in the ad industry, enhance data sharing, eliminate fraud and bad actors, and provide transparent fees.
Adshares is also a DAO, allowing users to benefit from the immense amount of investments made in the advertising world by holding the ADS coin and participate in the evolution of AdTech into Web3. With its crypto ad network and blockchain-centric solutions, Adshares is an important player in the space, allowing both advertisers and regular investors to “own a slice of the advertising world by holding ADS.”
The Adshares team is keeping up with the latest trends in cryptocurrency and blockchain. For example, Adshares has developed a protocol for advertising inside of metaverse platforms such as Decentraland, The Sandbox and Cryptovoxels. This is an unique way for advertisers to reach the most dedicated cryptocurrency users.
Visit Adshares
8. Coin.Network – Programmatic display ads and audience-optimized crypto campaigns
Coin.Network is one of the top crypto marketing agencies in terms of features, but it doesn’t quite reach the same monthly impressions numbers as some of the leading crypto ad networks, serving 133 million in average monthly impressions. However, where Coin.Network shines is the fact that its network focuses on targeting only the most respectable publishers in the blockchain space.
In addition, Coin.Network allows clients to benefit from crypto ad campaign optimizations that are done by a team of experts. This allows clients to reach the right audience for a particular product or service, and not waste precious impressions on customers that would have no interest in the promoted product or service in the first place. Self-serve display ads are available to clients with budgets of $5,000 or more.
Overall, Coin.Network promises to deliver on two key factors, “value for advertisers” and “value for publishers”. It does so by leveraging strategic ad placements, high-quality content and content-first approach, granular user targeting, and various ad management and optimization tools.
Currently, Coin.Network offers display ads and native ads, which include crypto-focused ad formats. Coin.Network accepts payments in Bitcoin, Ethereum and Litecoin, although they say that other cryptocurrencies can be accepted upon request.
Visit Coin.Network
9. Coinserom – A Bitcoin-powered PTC platform connecting customers with advertisers
Coinserom, similar to Adshares featured earlier on our list, is a cryptocurrency and Bitcoin advertising platform that allows users to generate extra income by using their services. Coinserom allows clients to advertise their products using video and regular web ads.
Coinserom is a type of PTC (paid-to-click) platform. PTC websites essentially act as an intermediary between advertisers and consumers. While advertisers pay for their ads to be displayed, customers are paid when they engage with ads.
The platform has over 300,000 users across 195 countries. Each new signee receives 500 satoshis for free (a satoshi is the smallest unit of Bitcoin, equivalent to 0.00000001 BTC) and 20 satoshis for every visit generated by referring customers to Coinserom.
Visit Coinserom
10. A-ADS – Bitcoin advertising network with the longest track record
Launched in 2011, A-ADS (formerly known as Anonymous Ads) is the oldest Bitcoin advertising network in the world with more than a decade-long track record of serving Bitcoin-based ads. A-ADS has more than 10,000 active monthly users and accepts payments in cryptocurrencies.
Creating an advertising campaign with A-ADS is very straightforward. Simply select your budget, and A-ADS’s algorithm automatically calculates the number of impressions and clicks you can expect to get on a daily basis.
A-ADS also offers different advertising packages which allow clients to reach their target audience seamlessly. These include crypto, blogs, adult, and entertainment-centric packages. There is also an option for a general package that targets all traffic. Each package includes a different number of ad units and an adjusted cost per mille (CPM) price.
In addition, A-Ads offers a Bitcoin affiliate program that allows users who invite new advertisers to the A-Ads platform with Bitcoin. A-Ads shares half of the fees it receives from the invited advertiser in the first six months with the user that invited them. According to A-Ads, this translates to roughly 10% of the advertiser’s spending in that time period.
Visit A-ADS
11. DOT – Smart audience profiling for crypto customers and users
DOT is a cryptocurrency advertising network tailored made for clients that wish to promote their blockchain-based products and services. DOT’s solutions have been used by major crypto and blockchain brands, including the likes of Trezor and Huobi.
One of the hallmarks of DOT is the Smart Audience Profiling feature, which allows advertisers to target audiences in three broad categories, including general crypto, art, and gaming.
The general crypto profile covers campaigns that focus on exchanges, wallets, decentralized finance (DeFi) and centralized finance (CeFi) solutions. The Art category includes non-fungible token (NFT) marketing, and finally, the gaming category includes blockchain gaming products and services.
DOT promises to bypass all Google Ad restrictions and provides an advanced analytics dashboard to let clients track conversions. In addition, DOT offers three different models, namely “Start” ($999), “Expand” ($3,999), and “Flex” (custom budget), which are made to serve different clients and their specific goals and needs.
DOT is keeping up with the trends in the crypto advertising industry and gives web3 projects acces to a marketplace where they can purchase press releases, sponsored articles, social media posts and other forms of advertising.
Visit DOT
The bottom line: Crypto advertising is one of the most effective ways to build brand awareness and reach new customers
At the beginning of 2022, cryptocurrency advertising reached the mainstream in a big way, as Coinbase, FTX, and Crypto.com all spent millions of dollars to display their crypto ads during the Super Bowl 56, starring the likes of Matt Damon and Larry David in leading roles.
With the crypto downturn in full swing, crypto advertising dropped by 80% between Q1 and Q3 2022, according to a CNBC report. However, the drop is most likely momentary, and crypto advertising expenditure will pick up once the prices of digital assets recover.
While advertising might be one of the quickest and most effective methods to build brand awareness and reach new users and customers, leveraging the expertise afforded by the best crypto consulting companies is arguably just as important when building and growing a business.
Source: coincodex.com
