With 2024 in sight, analysts have polished their crystal balls to predict what lies ahead for the ad industry. And after a tough post-pandemic era for the market , exasperated by high inflation and squeezed consumers, there’s finally some good news.
In 2024, global ad spend growth will turn a corner, rising to 8.2% from a modest 4.4% in 2023.
According to the latest numbers from marketing intelligence business WARC, the boost will see the market top $1 trillion for the first time ever.
With a series of tentpole events planned for 2024, including the U.S.
Source: www.adweek.com
