Within the challenging and ever-changing business environment, keeping an eye on your competitors’ advertising strategies can give you a serious advantage.
But how do you uncover their secret sauce?
That’s where advertising intelligence tools swoop in to save the day.
These incredible tools are your backstage passes to deconstructing and analyzing your competitors’ ads, helping you make smarter, data-driven decisions.
In this blog post, we’ve gathered the 9 best advertising intelligence tools on the market. We’ll provide you with a complete breakdown of their key features and pricing plans so you can pick the perfect tool for your needs.
Let’s get started.
AdClarity is an advertising intelligence platform that helps you deconstruct your competitors’ ad campaigns, learn from their success, and see which channels make the most impact. It provides a complete overview of all the competition’s activities in all channels in 35 markets.
With AdClarity, you can get a complete picture of your competitors’ top-performing advertising campaigns and the level of engagement they generate.
In addition, you can identify your competitors’ highest ROI-generating publishers and traffic sources by seeing the impact they bring and find out how much your competitors are investing across channels to achieve their results.
AdClarity is a part of the Semrush App Center, a curated collection of marketing apps designed to drive the growth of your business. Combined with the powerful SEO and ad intelligence features of Semrush, you can gather all the insights you need within a single dashboard.
Key Features
Competitor Tracking: AdClarity allows you to track your competitors’ ad campaigns across all channels, including Google Ads, Bing Ads, Facebook Ads, and Twitter Ads. You can see their ad creative, landing pages, and keywords, as well as their budget and performance metrics.
AdClarity allows you to track your competitors’ ad campaigns across all channels, including Google Ads, Bing Ads, Facebook Ads, and Twitter Ads. You can see their ad creative, landing pages, and keywords, as well as their budget and performance metrics. Campaign Insights: Gain insights into your competitors’ most successful campaigns. You can see which keywords they’re bidding on, which ad creative is performing the best, and how much they’re spending.
Gain insights into your competitors’ most successful campaigns. You can see which keywords they’re bidding on, which ad creative is performing the best, and how much they’re spending. Channel Analysis: Find out which channels are making the most impact for your competitors. You can see which platforms they’re using, where their traffic is coming from, and how their campaigns are performing.
AdClarity Pricing: Semrush provides 2 in-app package options for AdClarity: AdClarity Display and AdClarity Social & Video. The cost for AdClarity Display is $169/month and AdClarity Social & Video is priced at $180/month. You can subscribe to both for $349/month. Visit the Semrush pricing page for more details on the Semrush ‘s flagship online marketing platform and the Semrush App Center.
Try AdClarity free for 7 days
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Adbeat is an advertising intelligence tool that helps you analyze your competitors’ online advertising strategies. It offers insights into competitors’ display, mobile, and text-based ads across various networks.
Adbeat has data and insights for over 90 ad networks, including native ad networks like Taboola and Outbrain. You can see your competitors’ most successful publishers, networks, ad types and more, plus estimated ad spend down to the dollar amount.
Key Features
Ad Analysis: Access a comprehensive database of ads and analyze competitors’ creatives, ad copy, landing pages, and call-to-action strategies.
Access a comprehensive database of ads and analyze competitors’ creatives, ad copy, landing pages, and call-to-action strategies. Advertiser Insights: Discover top advertisers in your industry and gain insights into their advertising activities.
Discover top advertisers in your industry and gain insights into their advertising activities. Competitive Benchmarking : Adbeat allows you to compare your own ad campaigns to your competitors’. This can help you identify areas where you can improve your campaigns.
: Adbeat allows you to compare your own ad campaigns to your competitors’. This can help you identify areas where you can improve your campaigns. Customizable Reports: Create customized reports that show you the data that’s most important to you.
Create customized reports that show you the data that’s most important to you. Alerts: Adbeat can send you alerts when your competitors make changes to their ad campaigns. This can help you stay ahead of the competition.
Adbeat Pricing: Adbeat offers two pricing plans: Standard at $249/month and Advanced at $399/month. Choose a plan that suits your business needs.
Sign up for a free Adbeat account
PowerAdSpy is a robust ad intelligence tool that helps you uncover your competitors’ social media ad strategies and optimize your own campaigns for maximum success.
The platform includes a vast database of social media ads across multiple platforms such as Facebook, Instagram, YouTube, and Google. By exploring this extensive collection of ads, you can gain valuable insights into your competitors’ creative approaches, messaging tactics, and promotional strategies.
Key Features
Ad Campaign Search: PowerAdSpy allows you to search and discover a wide range of ad campaigns across different platforms and industries. You can explore ads from various niches, and uncover winning strategies and creative ideas.
PowerAdSpy allows you to search and discover a wide range of ad campaigns across different platforms and industries. You can explore ads from various niches, and uncover winning strategies and creative ideas. Ad Filters and Sorting: The tool offers powerful filtering options to narrow down ad searches based on specific criteria such as ad type, engagement metrics, keywords, and more. You can sort and analyze ads based on their performance and relevance.
The tool offers powerful filtering options to narrow down ad searches based on specific criteria such as ad type, engagement metrics, keywords, and more. You can sort and analyze ads based on their performance and relevance. Ad Creative Analysis: PowerAdSpy lets you delve deep into ad creatives, examining various elements such as headlines, images, ad copies, and call-to-actions.
PowerAdSpy lets you delve deep into ad creatives, examining various elements such as headlines, images, ad copies, and call-to-actions. Ad Performance Metrics: Access crucial performance metrics such as likes, shares, comments, and engagement rates for each ad. These insights help you identify your competitors’ top-performing ads and uncover user behavior.
Access crucial performance metrics such as likes, shares, comments, and engagement rates for each ad. These insights help you identify your competitors’ top-performing ads and uncover user behavior. Demographic and Targeting Insights: PowerAdSpy provides insightful data on the audience reached by specific ads, including demographic information such as age, gender, location, and interests.
PowerAdSpy Pricing: PowerAdSpy offers various plans, starting from a free plan with limited features ranging up to $249/month (Platinum plan). Check PowerAdSpy’s pricing page for up-to-date information on all the key features included in each plan.
Sign up for PowerAdSpy’s free plan
Pathmatics is an advertising intelligence software that offers insights into digital advertising spend, creatives, trends, and much more across social, video, OTT, mobile, and display.
With Pathmatics, you can evaluate your competitors’ marketing campaigns, compare different advertisers, see share of voice, and identify missed opportunities. The software also allows you to create or export custom reports with insights tailored to your business goals.
Key Features
Creative Analysis: Analyze competitors’ ad creatives, messaging, and formats across various platforms.
Analyze competitors’ ad creatives, messaging, and formats across various platforms. Spend Monitoring: Track competitors’ advertising expenditure and budget allocation.
Track competitors’ advertising expenditure and budget allocation. Advertiser Insights: Discover top advertisers in your industry and gain insights into their advertising strategies.
Discover top advertisers in your industry and gain insights into their advertising strategies. Media Planning: Identify publishers and platforms where competitors are advertising.
Pathmatics Pricing: Pathmatics offers custom pricing plans based on specific requirements. Visit their website for detailed pricing information.
Request a free demo of Pathmatics
AdMobiSpy is an ad intelligence tool that allows you to spy on your competitors’ mobile-based ads, as well as see their ad placements, creatives, and landing pages. It has four main ad intelligence tools, separated based on ad format or platform: Google ads, myTarget ads, Popup ads, and Mobile networks.
Key Features
Advanced Search: You can search for ads by keyword, country, ad network, and other criteria.
You can search for ads by keyword, country, ad network, and other criteria. Detailed Reports: AdMobiSpy generates detailed reports on each ad campaign, including impressions, clicks, conversions, and revenue.
AdMobiSpy generates detailed reports on each ad campaign, including impressions, clicks, conversions, and revenue. Landing Page Analysis: You can analyze landing pages to see what is working and what is not.
You can analyze landing pages to see what is working and what is not. Competitor Analysis: You can compare your ad campaigns to those of your competitors to see how you are doing.
AdMobiSpy Pricing: Full access to all the tools within AdMobiSpy costs $599/month. You can also sign up for standalone access to Google ads, myTarget ads, Popup ads, and Mobile networks. Check their website for more details.
Sign up for a free trial of AdMobiSpy
Anstrex provides competitive intelligence for native advertising, push notification ads, and pop ads. With its extensive coverage of 27 native ad networks and 32 pop ad networks, including major global players and regional networks, Anstrex provides valuable insights into your competitors’ advertising strategies.
With Anstrex, you can see what ads your competitors are running, what ad networks they are using, and what landing pages they are building.
Key Features
Data-Driven Analytics: Anstrex doesn’t just provide raw data. It also offers analytics that helps you make sense of the data, allowing you to make informed decisions about your advertising campaigns.
Anstrex doesn’t just provide raw data. It also offers analytics that helps you make sense of the data, allowing you to make informed decisions about your advertising campaigns. Global Coverage: Anstrex covers 27 native ad networks and 32 pop ad networks, giving you a wide range of data to work with. Whether your competitors are local or global, you’ll be able to track their advertising activities.
Anstrex covers 27 native ad networks and 32 pop ad networks, giving you a wide range of data to work with. Whether your competitors are local or global, you’ll be able to track their advertising activities. Advanced Landing Page Insights: With Anstrex’s built-in downloader, you can scrape any landing page for further analysis. You can then customize the landing page to your liking using the tool’s powerful HTML editor.
Anstrex Pricing: Anstrex offers various pricing options tailored to each of their products. For standalone native advertising intelligence, the subscription fee is $69.99/month/user. However, if you prefer to combine native, push, and pop ad intelligence, the pricing plan is set at $219.99/month/user. Alternatively, you have the option to subscribe separately for push advertising and pop advertising. Check Anstrex’s pricing page for more details.
Sign up for Anstrex
If your main focus is social media advertising, SocialPeta is certainly worth exploring. This tool provides in-depth insights into ad performance across all major social platforms.
With an extensive database of over 1.3 billion ad creatives across 70 mainstream social channels, including Facebook, Instagram, TikTok, YouTube, and Twitter, you can learn from your competitors’ top-performing ad campaigns and apply proven techniques to drive business growth.
Key Features
Ad Creative Intelligence: SocialPeta has a massive database of ad creatives, so you can get inspiration for your own campaigns. You can also see how other companies are using ad creatives to achieve their goals.
SocialPeta has a massive database of ad creatives, so you can get inspiration for your own campaigns. You can also see how other companies are using ad creatives to achieve their goals. Ad Cost Intelligence: Access valuable information on the estimated ad costs for different ad formats, placements, and targeting options. You can analyze the estimated costs for specific campaigns, benchmark your spending against competitors, and identify opportunities to optimize your ad spend.
Access valuable information on the estimated ad costs for different ad formats, placements, and targeting options. You can analyze the estimated costs for specific campaigns, benchmark your spending against competitors, and identify opportunities to optimize your ad spend. Audience Insights: SocialPeta provides insights into your target audience, so you can better understand their needs and interests. This information can help you create more effective ad campaigns.
SocialPeta Pricing: SocialPeta offers personalized pricing plans based on business goals. To explore their product offerings and obtain detailed pricing information, you can reach out to SocialPeta directly and schedule a demo session.
Sign up for a free trial of SocialPeta
Oracle’s presence in the ad intelligence space may appear surprising at first, considering Oracle’s primary focus has always been on database software and cloud solutions. However, it’s important to note that Oracle has expanded its portfolio over the years to offer a wide range of enterprise solutions and services, including marketing and advertising technologies.
Acquired by Oracle in 2017, Moat is an ad intelligence platform that offers a range of features that empower advertisers, publishers, and agencies to gain valuable insights into digital advertising campaigns.
Moat’s primary focus is on ad verification and measurement, helping businesses understand the effectiveness and performance of their digital ads.
Key Features
Ad Verification and Measurement: Moat provides ad verification and measurement services to assess the effectiveness and performance of digital ads.
Moat provides ad verification and measurement services to assess the effectiveness and performance of digital ads. Viewability Metrics: You can track and analyze viewability metrics to understand how often your ads are seen by users.
You can track and analyze viewability metrics to understand how often your ads are seen by users. Competitive Ad Intelligence: Moat allows you to monitor competitors’ advertising activities, including creative strategies and ad placements, to stay informed about industry trends and benchmark performance.
Moat allows you to monitor competitors’ advertising activities, including creative strategies and ad placements, to stay informed about industry trends and benchmark performance. Oracle Integration: As part of Oracle, Moat benefits from the company’s resources and expertise, allowing for continuous innovation and integration with Oracle’s wider marketing and advertising solutions.
Moat Pricing: Moat typically offers customized pricing based on the specific requirements and size of each client. To obtain up-to-date pricing information for Moat, contact the Moat sales team directly.
Visit Moat
iSpionage is a competitive intelligence tool designed to provide you with valuable insights into your competitors’ digital marketing and advertising strategies. It offers a range of key features to help businesses gain a competitive edge and optimize their own marketing efforts.
Key Features
Competitor Research: Identify your top competitors, analyze their ad campaigns, keywords, and landing pages, and gain insights into their overall marketing strategies.
Identify your top competitors, analyze their ad campaigns, keywords, and landing pages, and gain insights into their overall marketing strategies. Ad Copy Testing: Test your ad copies against your competitors’, compare the performance of different ad copies, and measure the overall effectiveness of your ad copies and PPC keywords.
Test your ad copies against your competitors’, compare the performance of different ad copies, and measure the overall effectiveness of your ad copies and PPC keywords. Landing Page Analysis: The tool provides an in-depth analysis of competitors’ landing pages. You can evaluate the design, content, and overall effectiveness of your competitors’ landing pages to gain insights and inspiration for their own landing page optimization.
The tool provides an in-depth analysis of competitors’ landing pages. You can evaluate the design, content, and overall effectiveness of your competitors’ landing pages to gain insights and inspiration for their own landing page optimization. Reporting and Analytics: iSpionage offers in-depth reporting and analytics features to track and measure the performance of ad campaigns, keywords, and landing pages. You can even generate custom reports and leverage data-driven insights to make informed decisions.
iSpionage Pricing: iSpionage’s pricing plans range from $59/month (Starter) to $299/month (Advanced). Check their pricing page for a complete breakdown of features included in each plan.
Sign up for a free trial of iSpionage
And there you have it! The best ad intelligence tools on the market. Whether you’re an entrepreneur, a digital marketer, or an agency, these tools will help you level up your advertising intelligence game.
Armed with the insights gained from the aforementioned ad intelligence tools, you can make smarter marketing decisions and achieve higher returns on your advertising investments.
Editor’s Note: This article was first published on 21 July 2023 and has been updated regularly since then for relevance and comprehensiveness.
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