Data analytics company AppsFlyer has released its 16th edition of the AppsFlyer Performance Index, ranking mobile advertising’s top media sources. The purpose is to help […]
Category: adnetwork 2024
Facebook Ad Sizes and Specs (2024 Guide)
Forward-thinking ecommerce brands are always on the lookout for new channels and ways to put products in front of customers. Over the years, we’ve seen […]
In Global Ad Spend Forecasts, CTV Is Poised To Overtake Linear
Second verse, same as the first. Digital dominates global ad spend again, and CTV is leaving linear TV in the dust. Overall, global advertising revenue […]
Top 70+ PPC and Google Adwords Interview Questions and Answers (2024)
Digital marketing has displaced traditional marketing for several businesses globally. You need an excellent PPC expert in your team to run successful advertising campaigns. PPC […]
These 9 companies will be the most active ad industry acquirers, as M&A deals rebound in 2024
This article was originally published December 24. The advertising M&A market was tepid this year amid an ad spending downturn, soaring borrowing costs, and prolonged […]
Predictions 2024: Open Web
As we venture into 2024, the open web stands on the brink of transformative shifts. In this prediction, we delve into the significant changes anticipated […]
Marriott’s Ad Network: Slow Rollout for Plan to Target Hotel Guests
In May 2022, Marriott said it would let non-hotel marketers place ads on its site, lobby TVs, and guest-room Wi-Fi portals. But it’s been largely […]
How Much Does Google Ads Cost in 2024?
How much does Google Ads cost? It’s a reasonable question, and one we hear all the time, especially from newcomers to paid search. After all, […]
Publishers Have One Year To Test And Raise Red Flags On Google’s Privacy Sandbox
Publishers could be forgiven for dragging their heels on testing the cookie alternatives in the Chrome Privacy Sandbox. There’s been a delay or two on […]
Here’s what marketers are wishing for this holiday season
This editorial series examines industry trends across the media, media buying and marketing sectors as 2023 closes and the new year begins. More from the […]