Digital retail media, or marketplace advertising, is gaining traction with the increase of digital activity spurred by the pandemic. In fact, retail media accounts for […]
Category: best ad networks
Unity Ads bidding now available in LevelPlay
Unity has announced that Unity Ads will be available for in-app bidding through LevelPlay in open beta. The new process is aimed at solving the […]
Why we care about retail media networks
Retail media networks (RMNs) are a hot new thing that’s been around for decades. Its roots go back to brands putting ads on store end […]
Retail Media: Everything You Need to Know
For several years now the term “retail media” has been buzzing around both retail and media circles. Whether you’re looking for a deeper understanding of […]
Mobile Ad Masterclass: How to select the best ad format for your game
A successful ad campaign is important for spreading the word about your new game and enticing users to play. However, advertising is becoming ever trickier […]
CMO Strategies: Beyond Amazon, the strengths of the top retail media networks — from Target to Walmart
Keeping the complexities of marketing channels in mind, Glossy+ Research has analyzed strategies and challenges across leading marketing channels — like programmatic display and social […]
Networks Net Billions In NFL Ads As Sports Remains Bright Spot
The NFL’s media partners — ESPN, CBS, NBC, Fox, Amazon Prime Video, and YouTube — pay over $12 billion annually for live game rights. But […]
Advertising on Podcasts Can Benefit Businesses
If you’re an avid podcast listener, you’ve likely encountered advertisements for brands you hadn’t heard of before but now know well. Blue Apron, Squarespace, Casper, […]
The CMO’s Guide to the State of Retail Media Networks
You’re not imagining the influx of brand advertisements when buying groceries online at Target.com or seeing sponsored options in the search results when surfing Amazon […]
Guide to social media marketing: Trends, tactics, and platforms
Social media marketing is an integral part of modern digital marketing strategies. It involves leveraging social media platforms to connect, engage, and interact with an […]