Video game platforms have come a long way since the days of Atari. Nowadays, platforms have become more versatile, accessible, and interactive, offering players an […]
Category: best adnetwork publisher
CMO Strategies: Mapping display trends across site and newsletter advertising — direct and programmatic
This article is part of a special research series on where CMOs are investing. More from the series → Keeping the complexities of marketing channels […]
Traffic Is Down, Generative AI Will Make It Worse – And Publishers Must Look Inward For Answers
Publisher frustrations with the algorithm-driven internet are boiling over. Users just don’t visit websites like they used to. And although today’s audiences primarily access publisher […]
Despite Increased Ad Spend, Some Black Publishers Question Brands’ Strategy
Brands and marketing agencies have, largely, made good on their 2020 commitments to devote more ad spend to Black media. But the increase in investment […]
How Three Mergers Buttressed Google’s Ad Tech Monopoly, Per DOJ
Karina Montoya / Mar 9, 2023 Karina Montoya is a journalist with a background in business, finance, and technology reporting for U.S. and South American […]
Apple’s expanding ad ambitions: A closer look at its journey toward a comprehensive ad tech stack
After the hype of Apple’s ‘Wonderlust’ event last week, where it unveiled the updated models of its iPhone and Watch Series, many of the reviews […]
Meta owns all four of the top ad networks for mobile games in Q2 2023
Advertising is a crucial component of user acquisition and monetisation, and is arguably one of the key factors setting mobile apart from other platforms, allowing […]
The 7 Best Small Business Mobile Ad Networks
It’s safe to say that mobiles have become an extremely crucial part of our lives. They’ve also majorly decreased the use of desktop computers. Here […]
Understanding the key differences between the top video game ad networks and exchanges
We know that in-game ads can benefit publishers, developers, and advertisers. Both ad networks and exchanges are a useful part of programmatic advertising and can […]