After migrating to the new UA Automation tools, more than a dozen clients have already been able to scale their operations and develop more complex […]
Category: Best mobile ad networks
Ten reasons why eCPM is the most useless metric in ad monetization
In this guest post, head of ad monetisation at GameBiz Consulting, Božo Janković shares his insight on better understanding one of ad monetisation’s ‘favourite’ metrics. […]
How can the mobile games industry attract more brands?
Mobile game advertisements play an essential role in user acquisition, with the hope that when an ad pops up in-game, the player will go ahead […]
RTX to deliver 5G mobile ad hoc networks to the tactical edge
CAMBRIDGE, Mass., Aug. 24, 2023 /PRNewswire/ — RTX’s (NYSE: RTX) BBN division will lead a team to create multi-hop mobile ad hoc networks, or MANETs, […]
Mobile App Spending in 2022: Advertising dominates, reigning supreme with unmatched effectiveness
Mobile apps have become the cornerstone of our daily routines, reshaping the way we communicate, work, learn, entertain ourselves, and access information. Many companies, especially […]
Mobile Advertising Trends And Statistics from recent research
In today’s digital landscape, mobile advertising has evolved as an extremely powerful marketing tool. Mobile devices have become a vital hub for information, shopping, entertainment, […]