Mobile advertising is at an all-time high and shows no signs of slowing down. Rapid internet penetration and mobile usage have prompted advertisers to allocate […]
Category: Mobile ad networks
IAB: US Digital Ad Revenues Top $200 Billion For The First Time In 2022
Slow growth beats no growth. US digital ad revenue growth slowed in 2022 compared to 2021, when revenues skyrocketed 35.4% YOY as the economy roared […]
How ironSource’s hybrid mediation solution is enhancing mobile ad monetization
Produced in partnership with Marketecture The following article highlights an interview between Nimrod Zuta, ironSource’s senior vice president of product, and Eric Seufert, general partner […]