The last time Don Lemon sat down to film a TV segment in April, he perched on a stool in front of the glaring lights of a CNN studio. When he starts filming again after a nearly yearlong hiatus, Mr. Lemon will have a different backdrop — and he will be calling his own shots.
He will begin his next act, “The Don Lemon Show,” on X, the platform formerly known as Twitter. The former CNN anchor, who was fired by the network last year, is among several politicos, celebrities and reporters who X has wooed recently as part of a plunge into original video content.
In its former life as Twitter, the social media service never quite figured out how to attract influencers — and the money that comes with them. Linda Yaccarino, X’s chief executive, is now relying on her television industry ties to make the site a destination for video creators. If successful, the effort could bring advertisers and eyeballs back to the platform after its owner, Elon Musk, excoriated brands and told them not to spend their money with X.
Source: www.nytimes.com
