Indeed is launching ad networks that target specific types of workers, starting with tech workers.
The move extends Indeed’s ad business off of its own website.
Indeed faces tough competition from Microsoft-owned LinkedIn.
Job website Indeed is rolling out new advertising tools to help companies find potential employees across the web.
Indeed has long had an ad business that allows companies to buy search ads on Indeed’s website. Those ads can now run on publishers’ websites that target specific pools of job candidates — like tech workers.
The first ad network Indeed is launching is called the Tech Network, which companies can use to place display ads on 50 tech websites — including The Next Web and developer-focused Stack Overflow — that claim to reach more than 500 million monthly visits combined. Job seekers who click on the ads are redirected to Indeed’s website to fill out a job application.
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Source: www.businessinsider.com
