For several years now the term “retail media” has been buzzing around both retail and media circles. Whether you’re looking for a deeper understanding of […]
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Mobile Ad Masterclass: How to select the best ad format for your game
A successful ad campaign is important for spreading the word about your new game and enticing users to play. However, advertising is becoming ever trickier […]
CMO Strategies: Beyond Amazon, the strengths of the top retail media networks — from Target to Walmart
Keeping the complexities of marketing channels in mind, Glossy+ Research has analyzed strategies and challenges across leading marketing channels — like programmatic display and social […]
Networks Net Billions In NFL Ads As Sports Remains Bright Spot
The NFL’s media partners — ESPN, CBS, NBC, Fox, Amazon Prime Video, and YouTube — pay over $12 billion annually for live game rights. But […]
The CMO’s Guide to the State of Retail Media Networks
You’re not imagining the influx of brand advertisements when buying groceries online at Target.com or seeing sponsored options in the search results when surfing Amazon […]
Advertising on Podcasts Can Benefit Businesses
If you’re an avid podcast listener, you’ve likely encountered advertisements for brands you hadn’t heard of before but now know well. Blue Apron, Squarespace, Casper, […]
Guide to social media marketing: Trends, tactics, and platforms
Social media marketing is an integral part of modern digital marketing strategies. It involves leveraging social media platforms to connect, engage, and interact with an […]
What a universal metadata vocabulary means for the future of video advertising
Jarred Wilichinsky, senior vice president, ad operations, Paramount The days of running a videotape down the hall to air an ad for Reebok Pumps or […]
How advertisers are grappling with the influx of retail media networks
The industry may very well be headed toward a retail media arms race, if it’s not there already. With Google’s crumbling cookie on the horizon […]
What Are Banner Ads and How Do They Work? (2024)
Banner ads can work magic when selling products online. They have the potential to reach a vast and diverse audience. As an ecommerce store owner, […]