Facebook has probably the most sophisticated advertising system of all social networks. This makes sense. Facebook has by far the most users of any social […]
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User acquisition plays a crucial role in the success of any app or mobile product strategy Without a consistent influx of new users, it is […]
9 Best Advertising Intelligence Tools to Supercharge Your Marketing
Within the challenging and ever-changing business environment, keeping an eye on your competitors’ advertising strategies can give you a serious advantage. But how do you […]
Mobile dominates total gamers in America
A new report by Insider Intelligence and eMarketer examines America’s gaming industry, and mobile’s place in it. Mobile undoubtedly dominates in terms of total users, […]
What does Roblox’s new ad network look like?
Last month Roblox, the game creation platform, announced the launch of its new advertising network, the Roblox Partner Program. Now that it’s out, what do […]
Top 8 Crypto Ad Networks for 2024
Crypto ad networks have become more popular in recent years, thanks to the attention given to Bitcoin and other cryptocurrencies in the investment landscape. Crypto […]
Meta Is Reverting To SKAdNetwork 3 Due To A Bug In Apple’s Attribution Tech
Less than two weeks after finally ramping up its adoption of SKAdNetwork 4 (SKAN 4), Meta is rolling back to version 3 following a bug […]
AppsFlyer Is Working On Tools To Support The Android Privacy Sandbox
Messing around with API proposals in a sandbox environment is one thing. Operationalizing them so they’re eventually usable in the real world is another. On […]
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Monetize: What It Means, How It Works, Types, and Examples
What Is It to Monetize? “Monetize” refers to the process of turning a non-revenue-generating item into cash. In many cases, monetization looks to novel methods […]
Replai’s New AI Service Offers Marketers a Revolution in Ad Creation
One of the biggest challenges facing mobile games marketers – the creation of engaging and easily updated creative content – may have become far simpler, […]