Super Bowl 2024: the biggest movie trailers and ads

Super Bowl 2024, the Puppy Bowl, and Nickelodeon’s slime-filled broadcast came and went as Taylor Swift watched Travis Kelce and the Kansas City Chiefs eke out a win against the San Francisco 49ers. And while all that happened, the biggest collection of commercials anyone ever wants to watch played out once more.

Some of the biggest commercials were movie trailers. The first Deadpool & Wolverine trailer gave the briefest glimpse of Hugh Jackman, finally wearing the yellow and black suit that made Wolverine famous. We also saw the first trailers for the film version of Wicked and one for a Twister sequel called Twisters.

Commercials were light on tech this year — we saw a little AI, a little cybersecurity, and no national crypto ads. Apple Music sponsored the Usher halftime show, and an ad for the service featured Tim Cook sending Ludacris possibly grumpy text messages. The Vision Pro didn’t make an appearance, though. I’m conflicted about Patrick Stewart singing along to Creed’s “Higher,” but Paramount Plus’ Super Bowl commercial is probably a net good.

Source: www.theverge.com