Retail media networks (RMNs) are a hot new thing that’s been around for decades. Its roots go back to brands putting ads on store end […]
Tag: media
Retail Media: Everything You Need to Know
For several years now the term “retail media” has been buzzing around both retail and media circles. Whether you’re looking for a deeper understanding of […]
What retail media networks tell us about the future of the industry
Does it feel like you’re seeing more sponsored product recommendations on your go-to e-commerce platforms lately? It’s not just you – online retailers are selling […]
A History of Ad Tech Chapter 2: The Ad Net’s Golden Age
This is part of a series that explores the once lucrative and tumultuous ad tech industry. More from the series → The online advertising business […]
2024 Predictions: Social media’s evolution
Marketers will continue to engage with audiences on social media through advertising and organic social campaigns. The space continues to diversify, with more user-generated content […]
2024 Predictions: Retail media networks
In recent years, many retailers have built out retail media networks (RMNs) to attract advertisers and improve customer experience with favorite brands and products. Access […]