Retail media networks (RMNs) are a hot new thing that’s been around for decades. Its roots go back to brands putting ads on store end […]
Tag: retail media
Retail Media: Everything You Need to Know
For several years now the term “retail media” has been buzzing around both retail and media circles. Whether you’re looking for a deeper understanding of […]
CMO Strategies: Beyond Amazon, the strengths of the top retail media networks — from Target to Walmart
Keeping the complexities of marketing channels in mind, Glossy+ Research has analyzed strategies and challenges across leading marketing channels — like programmatic display and social […]
The CMO’s Guide to the State of Retail Media Networks
You’re not imagining the influx of brand advertisements when buying groceries online at Target.com or seeing sponsored options in the search results when surfing Amazon […]
How advertisers are grappling with the influx of retail media networks
The industry may very well be headed toward a retail media arms race, if it’s not there already. With Google’s crumbling cookie on the horizon […]
NRF 2024: Retail media networks go mainstream
Retail media networks are coming of age and will feature prominently at NRF 2024: Retail’s Big Show in January. Retail media networks provide retailers’ brand […]
DoubleVerify Report on Retail Media Networks Exposes Key Trends & Opportunities for Advertisers in 2024
DoubleVerify (“DV”), a leading software platform for digital media measurement, data, and analytics, today (December 7th, 2023) released its state of retail media report, “The […]
2024 Predictions: Retail media networks
In recent years, many retailers have built out retail media networks (RMNs) to attract advertisers and improve customer experience with favorite brands and products. Access […]