There’s been an increased interest in performance marketing. Though what exactly does it entail? After all, aren’t all marketing agencies supposed to do just that – perform?
Performance marketing is an advertising program in which brands only pay agencies when they see measurable results. Whether you’re using sales, organic traffic, leads, or downloads as the result you want to track, a performance marketing agency only gets paid if they are able to achieve the client’s desired outcomes. If you’re thinking that it sounds a lot like affiliate marketing, you’re not entirely mistaken. Affiliate marketing forms part of performance marketing that can also include other services such as email marketing and influencer marketing.
That being said, the goal of this article isn’t to explore the nitty-gritty of performance marketing. Instead, we present to you a list of performance marketing agencies that can help you get the most bang for your marketing dollars.
Top Performance Marketing Agencies:
Top performance marketing agencies 2024
1. Viral Nation Location: USA, Canada, Caribbean Industry Served: Tech, Gaming No. of Employees: 50+ Notable Clients: Walmart, Golden Globe Awards, Meta Quest, Uber, Logitech, Urban Outfitters Viral Nation, a distinguished performance marketing agency, stands at the forefront of innovative digital and social media marketing solutions. Established as a pioneer in influencer marketing, Viral Nation seamlessly integrates its various divisions, including VN Marketing, VN Talent, VN Sports, and VN Tech, delivering a holistic strategy that harmonizes media, technology, talent, and strategic vision. With a team of adept performance marketing professionals, Viral Nation is steadfast in formulating conversion-centered strategies. By harnessing machine-learning technologies, Viral Nation optimizes and adapts campaigns to a range of scales and complexities. Key services include: Talent Management
Full-Service Production
Strategy and Creative
Ambassador Programs
Branding
Experiential Events Case Study: Meta Quest partnered with Viral Nation to drive VR awareness, hype, and engagement before the launch of the iconic horror game Resident Evil 4 (RE4). Viral Nation sourced and onboarded prominent creators and publishers across various social media platforms to immerse audiences in Resident Evil’s characters, lore, iconic moments, and memes. It gave early access to the game to select creators, who captivated fans with their early takes on the new VR experience. One video had gone viral on TikTok, amassing over 2.6 million views. Cosplayers created more anticipation by posing as their favorite RE characters, creators started real-life challenges and game analyses, and Meta Quest’s team engaged with various publisher content throughout the campaign to drive engagement. As a result, RE4 became one of the most anticipated VR game releases of the year. Viral Nation Viral Nation is the Leader in Social-First Transformation & Commerce. Company Channels Services Company 50+ USA, Canada, Caribbean Best for: Enterprises and Large brands Minimum Campaign Size: $50.000+ Channels Blog Discord Facebook Google Instagram LinkedIn Pinterest Reddit Snapchat TikTok Twitch Twitter YouTube YouTube Advertising Services Social Transformation Influencer Marketing Social Experiential Marketing Social Content Studio Community Management Performance Marketing Social Media Marketing Digital Marketing Talent Representation Measurement and Data Analytics AI Powered Brand Safety Analysis Minimum Campaign Size: $50.000+ Viral Nation Viral Nation is the Leader in Social-First Transformation & Commerce. View Are you an Influencer looking for an agency? Discover your options with influencer talent agencies.
2. Directive Consulting Location: Irvine, California Industries Served: Tech Services No. of Employees: 50+ Notable Clients: WordPress, Adobe, Amazon, Uber Freight, ZoomInfo, Snap Inc. Directive, a performance marketing agency, is celebrated for its integrated marketing solutions that fuel exponential growth. Not being part of a media conglomerate, Directive’s focus is unwavering and dedicated to earning your business every day. Comprising a team of expert marketers, Directive stands out in crafting strategies that are not confined by channel or tactic but are organized around your customers and goals. Its innovative approach, backed by a $3M annual investment in marketing R&D, ensures market leadership in developing new success strategies and tactics. Its unique Customer Generation methodology is used to build marketing strategies that evolve with your company, ensuring long-term success. Key services include: Paid Media
SEO
Design
Lifecycle Marketing
Video Case Study: WordPress partnered with Directive Consulting to find solutions for its slow-growing paid channels. Its main issue was that even if it found the right audiences, the companies weren’t ready to move forward with an enterprise deal. To unfreeze WordPress’s pipelines and scale opportunities from its paid channels, Directive Consulting accurately identified the right audiences based on its company size and search intent. Then, it found the moment in the buyer’s journey to capture them and provided the ideal interaction, ensuring that each prospect was within a specific “consideration” phase. These efforts led to a 607% increase in opportunities, a 73% decrease in cost-per-opportunity, and a 175% increase in closed/won deals. Directive Consulting The world’s largest SaaS brands trust Directive to bring their performance marketing campaigns to life across Paid Media, SEO, Creative, Strategy, Lifecycle Marketing, & Video. Directive’s proven Customer Generation methodology has generated +$1B… Company Channels Services Company 50+ Irvine, California Best for: Midmarket, Enterprise Minimum Campaign Size: $5.000+ Channels Blog Facebook Google Google Ads Instagram LinkedIn Pinterest Podcast Quora Reddit Snapchat Spotify TikTok Twitter WhatsApp YouTube YouTube Advertising Services PPC Management Content & SEO Lifecycle Marketing (Revenue Operations) Creative Performance Marketing GTM Strategy Video Production SEM (Search Engine Marketing) B2B SaaS Marketing Paid Social Customer Generation LinkedIn Advertising Google Ads Management Microsoft Ads Management Paid Media Integrated Strategy Minimum Campaign Size: $5.000+ Directive Consulting The world’s largest SaaS brands trust Directive to bring their performance marketing campaigns to life across Paid Media, SEO, Creative, Strategy, Lifecycle Marketing, & Video. Directive’s proven Customer Generation methodology has generated +$1B… View
3. Disruptive Advertising Location: Pleasant Grove, Utah Industries Served: Tech, Real Estate, Financial Services, etc. No of Employees: 50+ Notable Clients: Adobe, SmartSearch, KPMG, RanLife, ScottsMiracleGro, Homie The focus of Disruptive Advertising is to create a results-based relationship with its clients. For this reason, it really makes it its mission to understand the business goals of its clients. Key services include: PPC management
Google Ads
Email marketing
Website optimization
Amazon advertising
Retargeting
Lead nurture marketing
Landing page design Case Study: SmartSearch approached Disruptive Advertising to optimize its existing welcome series and increase open and click-through rates (CTRs). Disruptive Advertising proposed a solution, which included A/B testing subject lines, body content, and call-to-actions (CTAs). It also sought to study results and implement the best digital marketing practices. As a result, SmartSearch’s email campaign alone generated over $18,000 in revenue within three months, and key performance indicators (KPIs) improved by over 300%. Moreover, open rates grew from 8% to 26.15%, and CTRs jumped from 0.4% to 8%. Disruptive Advertising Most marketing leaders struggle to find a proactive, strategic agency partner with the expertise, services, & vision to drive long-term results online. Company Channels Services Company 50+ Utah Best for: Businesses of all sizes Minimum Campaign Size: $5.000+ Channels Facebook Instagram LinkedIn Pinterest Snapchat TikTok Twitter Services Content Creation PPC Management Email Marketing SEO Social Media Management Facebook and Instagram Advertising eCommerce B2B SEM (Search Engine Marketing) Google Ads Management Microsoft Ads Management Paid Search Website optimization Minimum Campaign Size: $5.000+ Disruptive Advertising Most marketing leaders struggle to find a proactive, strategic agency partner with the expertise, services, & vision to drive long-term results online. View
4. Fresh Content Society Location: Chicago, IL, Portland, California, Texas, Boston Industries Served: Automotive, Home Improvement, Food & Beverage, Retail, Sports & Entertainment, etc. No. of Employees: 10 – 50 Notable Clients: LINE-X, Bath Planet, KFC, Travelcenters Of America, Manny’s Deli, PEAK Auto, True Value, World Arm-Wrestling League At the forefront of Performance Marketing, Fresh Content Society (FCS) distinguishes itself with a bespoke approach to social media and digital marketing. Nestled in the bustling city of Chicago, FCS excels in crafting unique, data-driven strategies that resonate with diverse market segments. Their expertise in creating engaging social media content, managing dynamic online communities, and executing impactful paid media strategies sets them apart in the performance marketing landscape. FCS’s team, adept in navigating the ever-evolving digital world, offers a suite of services tailored to enhance online visibility and engagement. They specialize in identifying and filling gaps in existing marketing strategies, ensuring their clients achieve the highest return on investment. Their approach is not just about reaching audiences; it’s about creating meaningful interactions that drive results. Key services include: Social Media Management
Paid Media Strategy and Management
Influencer Management
Analytics and Reporting Case Study: A standout example of FCS’s prowess in performance marketing is their work with LINE-X. In just six months, they garnered over 6,000,000 video views across various social channels. This achievement highlights their ability to create content that not only captures attention but also drives significant engagement, exemplifying their mastery in the field of Performance Marketing. Fresh Content Society FCS is your in-house social media management team that helps design, manage, and grow your social media communities. Our award winning agency is family owned and operated and each client is treated like a partner. Company Channels Services Company 10 – 50 Chicago, IL, Portland, California, Texas, Boston, Best for: Mid-sized to Enterprise Businesses Minimum Campaign Size: $10.000+ Channels Facebook Instagram LinkedIn Pinterest TikTok Twitter YouTube Services Community Management Content Production Strategy Paid Media Influencer Management Campaign Management Reporting Minimum Campaign Size: $10.000+ Fresh Content Society FCS is your in-house social media management team that helps design, manage, and grow your social media communities. Our award winning agency is family owned and operated and each client is treated like a partner. View
5. Thrive Internet Marketing Agency Location: Arlington (Headquarters), Atlanta, Austin, Chicago, Cleveland, Dallas, Denver, Houston, Jacksonville, Kansas City, Los Angeles, Manhattan, Minneapolis, Orlando, Philadelphia, Portland, San Diego, San Antonio Industries Served: Retail, Tech Services, Legal Services, Construction, Real Estate, Home Services, etc. No. of Employees: 10 – 50 Notable Clients: The Farah Law Firm, Nationwide Construction, About Roatan Real Estate, PARC Urology, Accurate Leak and Line Thrive Digital is a performance marketing agency that has been helping businesses plan, implement, and optimize digital marketing campaigns since 2011. Key services include: Search advertising
App advertising
Media buying
Video ads
Social advertising
Retargeting
Shopping ads Case Study: Accurate Leak and Line asked Thrive to help boost its website’s local organic search visibility. The company also wanted to increase the online leads its website captures. Thrive implemented updates on Accurate Leak and Line’s website and A/B tested them to determine if they increased conversion. Additionally, the agency created a new content strategy that geo-targeted pages for its service area. It published engaging blogs and monthly newsletters. As a result, Accurate Leak and Line’s website gained 50% more page views, 43.16% more online leads, almost 83% more site visitors, and 137.03% more search traffic. Thrive Internet Marketing Agency Thrive Internet Marketing Agency is a full service agency specializing in SEO, PPC, Social Media Management, Web Design, Link Building, and more. Company Channels Services Company 50+ Arlington, Texas; Los Angeles, California Best for: Enterprises, Large and Small brands Minimum Campaign Size: $1.000+ Channels Amazon Facebook Google Google Ads Instagram LinkedIn Twitter YouTube YouTube Advertising Services Web Design Organic SEO Social Media Management PPC Franchise Marketing Link Building Minimum Campaign Size: $1.000+ Thrive Internet Marketing Agency Thrive Internet Marketing Agency is a full service agency specializing in SEO, PPC, Social Media Management, Web Design, Link Building, and more. View
6. The Goat Agency Location: London, New York, Singapore Industries Served: Retail, Tech Services, Automotive, etc. No. of Employees: 50+ Notable Clients: Olay, Nivea, Superdrug, UniDays, Trip, Saints Row Renowned as a pioneer in the influencer marketing sector, Goat Agency offers a comprehensive suite of performance marketing services underpinned by a unique data-led influencer selection method. Its bespoke in-house CRM system ensures the creation of high-quality, authentic content tailored to your brand. Comprising a team of dedicated social media managers, paid media experts, creative strategists, and content production professionals, Goat Agency excels in crafting and executing personalized social media strategies for various platforms, including TikTok, Instagram, Twitch, YouTube, and more. Its seven-year track record illustrates its ability to tap into the latest trends, offering successful global influencer-led campaigns. Key services include: Data-led Influencer Selection
Social Media Management
Paid Media
Creative Strategy
Content Production Case Study: Deep Silver, the company behind Saints Row, chose The Goat Agency as the experts for launching its influencer campaign. Deep Silver wanted to instill nostalgia in millennials who would have played Saints Row as teenagers and draw intrigue from the Gen Z audience. The Goat Agency carefully selected the creators who would truly deliver on the agency’s creative vision. The campaign’s first phase, which was executed before the launch, carried a “Be Your Own Boss” message spread by six YouTube creators. The creators delivered the message in various ways, from generating an “in-game car” to producing a Saints Row-themed song that hacked the UK singles charts. These campaigns led to two meet-and-greet live events across LA and London, where fans could play the game with the creators. The campaign’s second phase was implemented during the game’s launch. Influencers across three territories posted gameplay content on leading social channels. The Goat Agency developed creative strategies for each influencer to ensure that each content was fresh. As a result, Deep Silver’s campaign was recognized at the 2023 Drum Awards for Marketing under Best Social Media. It generated 12.2 million impressions, 9.2 million video views, 15K clicks, and overperformed on video views by 124%. Saints Row also attracted over 1 million players in the first three months. The Goat Agency Goat is a global, award-winning social media and influencer marketing agency. We’ve worked with some of the world’s most exciting brands including Dell, Nivea, Audi, Pernod Ricard, Deep Silver, The Body Shop, Mars, TurboTax and Wayfair, helping them … Company Channels Services Company 50+ London, New York, Singapore Best for: Medium and Large Brands Minimum Campaign Size: $50.000+ Channels Facebook Instagram LinkedIn Pinterest Reddit Snapchat TikTok Twitch Twitter YouTube YouTube Advertising Services Influencer Marketing Social Media Strategy Paid Social Content Production Social Media Management Community Management Minimum Campaign Size: $50.000+ The Goat Agency Goat is a global, award-winning social media and influencer marketing agency. We’ve worked with some of the world’s most exciting brands including Dell, Nivea, Audi, Pernod Ricard, Deep Silver, The Body Shop, Mars, TurboTax and Wayfair, helping them … View Are you an Influencer looking for an agency? Discover your options with influencer talent agencies.
7. Moburst Location: New York City (Headquarters), San Francisco, Tel Aviv, London Industries Served: Tech No of Employees: 50+ Notable Clients: Google, Nielsen, Pfizer, NYFW, Reddit, Samsung Moburst is a top-tier performance marketing agency dedicated to digital and mobile-first growth solutions. Renowned for guiding companies toward category leadership, Moburst merges innovative thinking with cutting-edge technology and data analytics. Demonstrating expertise in organic avenues like ASO, SEO, and CRO, it also excels in producing creative content, from video production to UI-UX design. Its media proficiency stretches across social and search networks, influencer partnerships, and alliances with premium publishers. Key services include: Marketing Strategy
Organic Awareness
Creative & Content
Media Buying
Product & Dev Case Study: Samsung tapped Moburst to promote its Galaxy App Store, increase downloads, and boost its revenues. Moburst identified unique segments within Samsung’s target audience and orchestrated tailor-made campaigns for each one. For example, gamers were targeted for the gaming section, while Galaxy advocates were directed to the Made for Samsung section. In addition, advanced design enthusiasts were offered new font and theme options for customizing their phones. This micro-segmentation strategy and personalized advertising helped downloads increase by 79%, revenue by 36%, and Facebook page followers by 1400%. Moburst Harness the power of influencers to achieve your growth goals with Moburst, a leading global performance influencer marketing agency that helps brands over-achieve their goals and become category leaders. Company Channels Services Company 50+ New York, Tel Aviv, San Fransisco, London Best for: Startup & Enterprise Minimum Campaign Size: $20.000+ Channels Blog Facebook Google Instagram LinkedIn Pinterest Snapchat TikTok Twitch Twitter YouTube Services Influencer Marketing User Generated Content Social Media Marketing Social Media Management Digital Marketing Talent Management Full Service Production Minimum Campaign Size: $20.000+ Moburst Harness the power of influencers to achieve your growth goals with Moburst, a leading global performance influencer marketing agency that helps brands over-achieve their goals and become category leaders. View Are you an Influencer looking for an agency? Discover your options with influencer talent agencies.
8. Versa Marketing Location: Denver, Colorado Industries Served: Financial Services, Health and Wellness, Retail, etc. No. of Employees: 11-50 Notable Clients: Bulletproof, Nite Ize, Solo Stove, Treager, Embark, Fat Snax Versa Marketing has been a premier performance marketing agency specializing in affiliate marketing for over a decade. It operates within diverse industries such as health & wellness, kitchenware, activewear, and more. Versa’s position as a leader is further proven by its use of performance-related solutions, including channel expertise, affiliate connections, and premier management. Versa Marketing demonstrates mastery in executing robust marketing campaigns. To illustrate its accomplishments, it propelled a wellness company to achieve a ShareaSale top 100 listing and $1M in annual revenue. Similarly, it also amplified a filtration industry leader’s revenue by 39% YoY. Key services include: Affiliate Marketing
Attribution Modeling
Influencer Marketing
Consultation & Strategy Case Study: An established wellness company faced challenges in increasing sales from an existing affiliated program that had stagnated after three years. It approached Versa Marketing in hopes of getting results before ending the program. Versa Marketing reviewed the company’s case and focused on short-term increased affiliate commissions, niche affiliates, and ready-made affiliate content. Versa’s targeted approach resulted in increased affiliate engagement, enrollments, and activity. The short-term increased commission drew significant sales and clicks, and sales didn’t drop when the commissions were normalized. Additionally, the ready-made affiliate content reduced the affiliate partners’ pre-campaign workload and timeframe. These strategies allowed Versa to extend its partnership with the company, generate $1 million in revenue, and break into the ShareaSale top 100 list.
9. Clique Location: Burleigh Heads, QLD, Australia Industries Served: Advertising, Health and Wellness, Home Services, etc. No. of Employees: 2-9 Notable Clients: Together Agency, Panraa Clinics, Godiva Chocolate, Adholics With a strong affiliate foundation, Clique excels in performance marketing, embodying core values of experience, immersion, integrity, and flexibility. It offers a wide array of services, ensuring brand authenticity. Comprising a team of seasoned affiliate marketers, influencer specialists, and strategy consultants, Clique crafts and implements tailored strategies across various digital platforms. Its capacity to adapt and thrive in diverse sectors solidifies its position in the performance marketing field. Key services include: Affiliate Program Management
Attribution Modeling
Influencer Program Setup & Management
Strategic Consultation & Planning
Customized Brand Solutions Case Study: Adholics tapped Clique to improve its pay-per-click metrics, sales, and revenue. After working with the agency, Adholics observed a significant uptick in its client numbers as well as a reduction in its cost per acquisition (CPA). It has also seen an improvement in its PPC metrics, sales, revenue, and conversions have increased by 195%. Furthermore, Adholics’ CTRs grew by 164%.
10. PartnerCentric Location: New York City, New York Industries Served: Financial Services, Retail, Health and Wellness, Legal Services, etc. No. of Employees: 51-200 Notable Clients: Upwork, The Motley Fool, VSP, Handy PartnerCentric describes itself as the biggest fully remote performance marketing agency with Women’s Business Enterprise (WBE) certification across the world. Not only does it have premium partnership status with some of the leading performance marketing tech platforms, but it has also fostered relationships with a number of the biggest performance marketing networks like CJ Affiliate and ShareASale. Key services include: Affiliate Program Management
Existing Affiliate Program Optimization Case Study: A multimedia financial services company wanted to increase the paid subscriptions to its various stock advertising and retirement products. To drive subscription sales, PartnerCentric recruited more partners for the company, such as personal finance blogs like MoneyCrashers and TheDollarBuild. It also targeted new finance sites and content types that could drive significant value where it mattered. The first three months of working with PartnerCentric generated a YoY of 524%, 491%, and 122%. The recruited partners have also grown exponentially. For instance, iGive’s YoY increased by 4,832%.
11. Perform[cb] Location: Sarasota, FL Industry Served: Gaming, Tech, eCommerce, FinTech No. of Employees: 50-249 Notable Clients: Walmart, Golden Globe Awards, Meta Quest, Uber, Logitech, Urban Outfitters Perform[cb] stands out as a distinguished performance marketing agency celebrated for its innovative and results-driven approach. Holding the title of the #1 CPA Network Worldwide since 2015, this award-winning affiliate management agency has carved a niche for itself in the digital marketing space. At the core of Perform[cb]’s success is its ability to craft customized marketing strategies that are innovative and deeply aligned with each client’s unique growth objectives. This bespoke approach ensures every campaign precisely fits the client’s needs, maximizing impact and efficiency. Their deep industry knowledge, combined with a commitment to staying ahead of market trends, positions Perform[cb] as a preferred partner for businesses seeking dynamic and impactful performance marketing solutions. Key services include: Omnichannel Marketing Strategies
Data-Driven Performance Analysis
Customer Acquisition and Retention Programs
ROI-Focused Advertising Campaigns
Advanced Analytics and Reporting Case Study: In a notable campaign with QuietKat, an electric bike manufacturer, Perform[cb] showcased its exceptional capability in performance marketing. QuietKat witnessed a remarkable 430% increase in revenue YoY and a 243% increase in sales YoY. This success was largely attributed to Perform[cb]’s strategic approach, particularly during the “12 Days of Christmas” promotion, which saw a 54% increase in orders.
12. Hamster Garage Location: Chicago, Illinois Industries Served: Tech Services, Retail, Fintech, etc. No. of Employees: 11-50 Notable Clients: Canva, Dyper, Brex, Truebill, Stix Golf Founded only in 2019, Hamster Garage is one of the newer performance marketing agencies on our list. While it might have been in business for only a few years, it has already worked with a number of well-known brands, including Airbnb, Turo, and Canva. Instead of focusing on views and clicks, Hamster Garage is more interested in conversions and efficiency. Everything it does is tracked. This means that it’s perfectly positioned to optimize its collaborations with partners, helping to market your brand to the right audience. Not only does it implement data-driven decision-making, but brand safety and compliance are also a priority, and it will never compromise brands for performance. Key services include: Affiliate Marketing
Partner Marketing
Marketing Innovation Case Study: Hamster Garage’s website doesn’t provide case studies, but it’s worth noting that it recently partnered with The Trading Pit, an innovative trading platform available in over 160 countries with 25+ institutional partners. It is a global resource for anyone interested in FX/CFDs, futures, stocks, and cryptos.
13. AdQuantum Location: Cyprus, Hong Kong Industries Served: Wellness, Education, Gaming, Finance, Lifestyle No. of Employees: 10 – 50 Notable Clients: AppQuantum, My.Com, StretchIt, Playgendary, Xiaomi As one of the leading performance marketing agencies, AdQuantum specializes in helping apps generate new revenue. Its team of 30 media buyers and over 300 designers have helped loads of clients increase revenues and app downloads. For example, for the Dragon Champions game, it managed to generate 27,000 paying users in nine months. Key services include: User Acquisition Audit
Revenue Acquisition
Campaign Optimization Case Study: Unity, the company behind the Shadow Fight game series, partnered with AdQuantum to target specific geo-locations, acquire new users, increase the number of paying users, and increase return on advertising spend (ROAS) by over 100% in 30 days. With AdQuantum’s help, Unity identified three top-performing geo locations saw 60,000 new installs, and a 243% increase in ROAS. AdQuantum AdQuantum is an expert mobile marketing team of 30 media buyers and more than 300 designers. Our team has extensive experience in acquiring premium quality traffic to various mobile apps, such as Games, E-commerce, Health & Fitness, Finance, Travel, … Company Channels Services Company 10 – 50 Cyprus, Hong Kong Best for: Large Brands Minimum Campaign Size: $5.000+ Channels AppLovin Google Instagram ironSource Snapchat TikTok Twitter Unity Ads Services User Acquisition Mobile App Performance Marketing Ad Creatives Production Minimum Campaign Size: $5.000+ AdQuantum AdQuantum is an expert mobile marketing team of 30 media buyers and more than 300 designers. Our team has extensive experience in acquiring premium quality traffic to various mobile apps, such as Games, E-commerce, Health & Fitness, Finance, Travel, … View
14. JumpFly Location: Elgin, Illinois Industries Served: eCommerce, Retail, etc. No. of Employees: 50+ Notable Clients: Water and Rock Studio, JURA Coffee Machines, Abbey Carpet and Floor, Nature Hills Nursery If you specifically need help with Amazon marketing, JumpFly is one of the top agencies to check out. It’s been in the business for nearly two decades and specializes in PPC marketing. Key services include: Paid search
Paid social media
Amazon advertising
Search engine optimization Case Study: JumpFly helped Nursery enhance ads through JumpFly’s Feed Management System, which allowed the agency to optimize titles and descriptions to Google Shopping best practices. It also set up custom labels and product types for a more accurate segmentation. Nature Hills also received a complete overhaul of its Shopping campaigns. JumpFly developed a new campaign for each category, with an ad group for every sub-category. This enabled more precise bid optimization down to the SKU level, negative keyword usage, and enhanced geographic bid adjustments. As a result, Nature Hills experienced a 351% increase in Shopping clicks, a 42% decrease in CPA, and a 335% increase in Shopping conversions. JumpFly JumpFly is a digital advertising agency specializing in PPC account setup and management for Google Ads, Microsoft Ads, Facebook & Amazon. Company Channels Services Company 50+ Elgin, IL Best for: Enterprise, Small and Midmarket Businesses Minimum Campaign Size: $5.000+ Channels Facebook Instagram Services Amazon Ad Management PPC Management Social Media Management Minimum Campaign Size: $5.000+ JumpFly JumpFly is a digital advertising agency specializing in PPC account setup and management for Google Ads, Microsoft Ads, Facebook & Amazon. View
15. WebFX Location: Harrisburg, Pennsylvania (Headquarters); Lancaster, Pennsylvania; York, Pennsylvania; Fort Myers, Florida; St. Petersburg, Florida; Ann Arbor, Michigan; Antigua, Guatemala; Cape Town, South Africa Industries Served: Retail, Education, Tourism, Tech, etc. No. of Employees: 201-500 Notable Clients: Rowan University, Windstar Cruises, Auntie Anne’s, PA Chamber of Business and Industry, Subway WebFX’s team of more than 450 experts is one of the biggest performance digital marketing agencies across the globe. It has worked with big guns like Bing, Google, and Facebook. When you work with WebFX, you’ll have access to MarketingCloudFX, its top marketing software platform, helping you to keep track of all the details (even the minor ones) of your campaign. Key services include: SEO and lead generation
Revenue Marketing and CRO
UX and Interactive Case Study: Kampgrounds of America (KOA) turned to WebFX to increase its visibility on the road and online. WebFX focused on content marketing and SEO to help KOA rank for valuable keywords and increase organic traffic and new users. These goals were surpassed; organic traffic increased by 150%, and new users from organic traffic grew by 160%. In addition, KOA’s organic conversion rate had a 15% bump, organic transactions jumped 198%, and organic revenue soared 260%.
16. Kobe Digital Location: Los Angeles, California Industries Served: Retail, Tech Services, etc. No. of Employees: 2-10 Notable Clients: Leica, TeleSign Corp., SurveyMonkey Based in Los Angeles, Kobe Digital’s team specializes in performance marketing, video production, and design. For example, it helped Phillips Graduate Institute to create a diversified, omnichannel campaign so that it could reach potential students across a bigger range of platforms. Not only does it work with educational institutions, but it’s regarded as one of the top eCommerce marketing agencies that can help you boost your brand. Key services include: Performance Marketing
Web Design and Development
Video Production Case Study: Leica Camera AG approached Kobe Digital to build its branding and advertising strategies. Kobe Digital used data to match customers with the camera model that best suited their needs and experience. It also targeted customers with ads corresponding to specific products and their level of purchase intent. For these reasons, each person who visits Leica’s website enjoys personalized experiences, and those with high purchase intents are immediately paired with the products they’re most likely interested in.
17. Acceleration Partners Location: Boston, Massachusetts Industries Served: Retail, Tech, Wellness, etc. No. of Employees: 201-500 Notable Clients: Allbirds, Blenders Eyewear, Bonafide, Butcher Box, Caribou, Proactiv, Wacoal In 2021, Acceleration Partners won two International Performance Marketing Awards. Not only was it named the best performance marketing agency, but its use of performance during COVID-19 also bagged them an award. As a premier global partner marketing agency, it has helped industry-leading brands like Adidas and LinkedIn to grow and refine their digital marketing strategies efficiently. Key services include: Affiliate program management
Publisher development
Consultancy Case Study: British jewelry retailer F.Hinds wanted to meet its revenue goals by targeting younger consumers, driving in-store traffic, and boosting sales while meeting a target ROAS. To achieve these goals, Acceleration Partners revitalized F.Hinds’ affiliate program by tapping Airtime Rewards, a card-linked offer (CLO) affiliate with members matching the brand’s desired consumers. This partnership allowed F.Hinds to increase its revenue both online and in-store, thanks to consumer rewards and excellent product marketing.
18. Ignite Visibility Location: La Jolla, California Industries Served: Retail, Health, Real Estate, Education, Tech, Nonprofit, etc. No. of Employees: 51-200 Notable Clients: Mobile Mini Solutions, Tony Robbins, Driven Brands, Vallarta Adventures, Experian, National Funding Ignite Visibility is one of the top performance marketing agencies. It has been in the business for nearly a decade and uses an award-winning proprietary digital marketing forecasting system to help clients achieve their goals. Key services include: SEO
International Search Marketing
PPC
Social Media Marketing
Conversion Rate Optimization
Public Relations
Reporting and Analytics Case Study: Hygge Home Rentals wanted to generate leads through advertising. It turned to Ignite Visibility to launch lead-generation campaigns. The agency implemented PPC advertising, and the project has been ongoing since 2020. Hygge Home Rentals was satisfied with Ignite Visibility’s performance, praising the agency’s timeliness and ability to answer questions, even those outside its scope.
19. WebMechanix Location: Columbia, Maryland Industries Served: Agriculture, eCommerce, Tech, Health Services, etc. No. of Employees: 51-200 Notable Clients: Zephyr Smartbear, Widen, Opentrons WebMechanix is a leading performance marketing agency that helps mid to large businesses boost their bottom line. It offers a wide range of services that include: Conversion rate optimization
Social media marketing
PPC management
Search engine optimization
Marketing automation
Email marketing
LinkedIn advertising
Google Ads Case Study: Widen retained its partnership with Webmechanix in 2022 to increase leads in its final year of marketing under the Widen brand. It wanted to increase leads with the same monthly marketing budget. With Webmechanix’s efforts, Widen’s Google Ads conversions increased by 149.52% while the cost per conversion lowered by almost 50%. Leads grew from 33 per month to 300+ monthly, and the cost per lead went down from $2,000 to $70.
20. Tinuiti Location: New York City, New York Industries Served: eCommerce, Retail, etc. No. of Employees: 1,000-5,000 Notable Clients: e.l.f. Cosmetics, Tommy Bahama, Ethan Allen, Nestle, Converse, Etsy, Rite Aid According to its website, Tinuiti is the biggest independent performance marketing agency across Google, Facebook, Amazon, and streaming TV. Its team of over 1,000 employees has worked with brands like Etsy, Converse, and the Vitamin Shoppe. As one of the top social media marketing agencies, it can help you with an array of services that include: Email marketing
Amazon advertising
App store optimization
Conversion rate optimization Case Study: e.l.f. partnered with Tinuiti to manage its digital strategy and expand its media to a full-funnel strategy. Tinuiti focused on social, search, shopping, and display channels and reactivated Gen Z and millennial customers. As a result, e.l.f.’s campaigns were amplified and delivered to the right audiences at each stage of the buyer journey. Impressions grew by 63%, and search interest increased by 11%.
21. DMi Partners Location: Philadelphia, Pennsylvania Industries Served: Retail, Tourism, etc. No. of Employees: 51-200 Notable Clients: Unilever, Purple, Vineyard Vines, Royal Caribbean, Colgate, Nestle Purina, Hello Fresh Based in Philly, DMi Partners is regarded as one of the top email marketing firms and offers a wide range of other services that include affiliate marketing, paid search, and search engine optimization, to mention only a few. As a performance marketing agency, it includes a dynamic pricing model that’s based on certain performance tiers being reached. Key services include: Affiliate Marketing
Email Marketing
Search and Social
Creative and Development Case Study: DMi Partners designed email campaigns for Colgate, including Co. by Colgate, Hum Kids Toothbrush, and Colgate News. The email campaigns’ results are not available on DMi Partner’s website, but you can view its extensive portfolio to get an idea of its designs and content strategy.
22. Perform[cb] Agency Location: Fruitville, Florida Industries Served: Retail, Health, Nutrition, Tech Services, etc. No. of Employees: 51-200 Notable Clients: 1-800-flowers.com, Adaptive Health, Ad.net, Allstate, Ancient Nutrition In 2021, Perform[cb] Agency (previously called IgniteOPM) was shortlisted by the International Performance Marketing Awards for Best Performance Marketing Agency. Founded in 2002, it also offers a CPA network that has been voted the best in the world for five consecutive years, according to its website. Key services include: Affiliate program management
Paid media partnerships
Curated affiliate recruitment
Custom reporting Case Study: A premium subscription streaming service partnered with Perform[cb] to scale user acquisition. Perform[cb]’s approach was to focus on CPA goals to ensure installs were turning into paid subscribers. The agency ran iOS and Android campaigns to drive scale with existing partners while onboarding and enhancing new partnerships. An internal dedicated media team also conducted additional testing across unexplored digital channels. Utilizing over 60 partners to scale the campaign, Perform[cb] helped the streaming service increase mobile app installs by 40% via the affiliate channel, and paid subscribers grew by 215%.
23. Performics Location: Chicago, Illinois Industries Served: Financial Services, Education, Nonprofit, Automotive, etc. No. of Employees: 1,000-5,000 Notable Clients: Axis Bank, HDFC Bank, Equinox, DeVry, Social Works, Allstate, Mini Performics create personalized, dynamic media and content experiences that will match the mindset of your consumers. Founded more than 20 years ago, Performics describes itself as the original performance marketing firm on its website. Key services include: Mass acquisition media services
Analytics
Affiliate program management
Amazon advertising
Content strategy
Conversion optimization and user experience
Search engine optimization
Consumer demand analysis Case Study: Social Works, a nonprofit organization founded by Chance the Rapper and his friends, partnered with Performics to enhance its online visibility. The agency used its top-rank marketing capabilities to increase Social Works’ online presence by 500% and organic site visits by 360%. As Chance and Performics worked together, the nonprofit organization raised over $3.5 million for underfunded Chicago public schools.
24. Rogerwilco Location: Cape Town and Johannesburg, South Africa Industries Served: Retail, Financial Services, Education, Legal Services, etc. No. of Employees: 51-200 Notable Clients: Nescafe Dolce Gusto, Premium Russian Bear Vodka, Nestle Professional, WesBank, Western Cape Government Rogerwilco is South Africa’s leading performance marketing agency. Founded in 2008, it has won more than 30 awards and is also the first-ever African finalist in the global DigiDay content marketing awards. Key services include: Search engine optimization
Paid media management
Social media marketing
Content marketing
Conversion rate optimization Case Study: Nestle Professional partnered with Rogerwilco to develop the “Crave the Break” and “The Coffee Run” campaigns. Rogerwilco ran these campaigns to increase leads, and Nokuthula Khumalo, Assistant Brand Manager for Nestle Professional, commended the agency’s B2B strategy and interagency collaboration.
25. MuteSix Location: Culver City, California Industries Served: Media, Wellness, Retail, etc. No. of Employees: 201-500 Notable Clients: Pinterest, Disney, Therabody, Nutribullet, Modloft, Magic Spoon If you specifically want to focus on TikTok marketing campaigns, be sure to check out MuteSix. According to its website, it’s the first agency to partner with TikTok. In addition to TikTok, it can also help you craft marketing campaigns for all the major platforms like Facebook, Instagram, YouTube, Snapchat, and Pinterest. Founded in 2013, it works with clients across a wide range of industries that include tech, financial services, eCommerce, and publishing. Key services include: Social Media Marketing
Search Marketing
Content Production Case Study: Brooklyn Candle Studio turned to MuteSix to launch an SMS campaign ahead of the holiday season. MuteSix partnered with Attentive, which provided personalized text messaging solutions, to build the campaign. Brooklyn Candle Studio performed thorough segmentation to identify its audiences’ buying behaviors and target them with tailored messages. As a result, Brooklyn Candle gained over 5,000 high-value SMS subscribers for its Candle of the Month club within a year.
26. Gen3 Marketing Location: Blue Bell, Pennsylvania; Plymouth, United Kingdom; Quebec, Canada Industries Served: Retail No. of Employees: 51-200 Notable Clients: Home Depot, Fresh Direct, Nutribullet, Lorex, Chicco, OtterBox Gen3 is a consolidation of four affiliate marketing agencies: OPM Pros, Affiliate-Manager.com, Optimus-pm, and OAK Digital. These brands were united as a single entity in January 2023 under Gen3 Marketing. Key services include: Affiliate Marketing
PPC
Paid Search
Influencer Marketing Case Study: Home Depot turned to Gen3 Marketing with a challenging problem: it wanted to develop a program that could fuel revenue growth without increasing the budget YoY. Gen3 Marketing restructured the baseline by introducing a tiered commission system based on publisher type and customized commissions per publisher. Then, it migrated to a SaaS-free network. It also harnessed CPA by securing prime placements, negotiating impactful CPA-based deals with a top loyalty publisher, and using short-term cashback in relevant categories supported by SKU-based tracking. The final key step was removing the second-highest revenue-generating publisher (coupon browser extension) due to issues like the unavailability of coupons, misattributed sales, and wasted commissions. As a result, the program generated a 68% increase in revenue, a 69% reduction in costs, and a 45% increase in ROAS.
27. Obility Location: Portland, Oregon Industries Served: Tech (B2B) No. of Employees: 51-200 Notable Clients: Autodesk, Fastly, Hitachi Vantara, Moz, Snowflake B2B businesses can check out Obility. Its team understands B2B and can help you acquire and convert MQLs, SQLs, and named accounts. Key services include: Content strategy
Content creation
Paid search
Search engine optimization Case Study: A cloud-hosting provider in the B2B sector noted many free trial signups that don’t convert into long-term engagements. Hence, it tapped Obility to turn these users into long-term subscribers. Obility tested out multiple ad images and ad copy variations, refined the ABM list, retargeted engaged users, and focused on the best-performing social platforms. As a result, signups increased by 68%, and payments surged by 56% in under a quarter.
28. AdParlor Location: Toronto, New York, Kansas Industries Served: Retail, Food, eCommerce, etc. No. of Employees: 51-200 Notable Clients: UpGuys, JUST Egg, Beyond the Rack, Hill’s Pet AdParlor’s agile performance marketing approach is best suited for eCommerce brands and subscription and service-based businesses. In 2019, AdParlor was acquired by Fluent, Inc., a leading performance marketing company in the US. Key services include: Media Buying and Execution
In-Housing
29. iProspect Location: Cape Town and Johannesburg, South Africa Industries Served: Retail, Tech, Real Estate, etc. No. of Employees: 5,000-10,000 Notable Clients: Under Armour, Elgiganten, Budweiser, Sonos iProspect works with established, challenger, and emerging brands. Its team of more than 8,000 experts offers first-class services and solutions in media and customer experience management. Key services include: Affiliate Marketing
Paid Social
PPC Paid Search
SEO
30. Advantage by AP Location: Boston, London, Berlin, Singapore, Sydney Industries Served: Retail, Wellness, Tech, etc. No. of Employees: 11-50 Notable Clients: Crocs, Instacart, Lifepro Advantage by AP was formerly Grovia before AccelerationPartners acquired it in 2022. This performance marketing agency extends its partnership marketing expertise to established and growing brands, supporting a range of needs and budgets. Key services include: Brand Alignment
Program Design
Smart Commissioning
31. Sparxoo Location: Tampa, Florida Industries Served: Food, Tech, Wellness, etc. No. of Employees: 10+ Notable Clients: Fleming’s Prime Steakhouse and Wine Bar, Tech Data, Red Hat Sparxoo is an award-winning, fully integrated US digital marketing firm. Sparxoo’s team of Google Certified performance experts will help you connect with customers with the right channel to get the most out of your budget. Key services include: Full funnel marketing
Lead generation
Demand generation campaigns
Campaign analytics and optimization
32. Kwanko Location: Bourg-la-Reine, France (Headquarters); Lisboa, Portugal; Sao Paulo, Brazil; Lisbon, Portugal; Paris, France; London, UK; Hamburg, Germany; Warsaw, Poland Industries Served: Automotive, Insurance, Finance, eCommerce, etc. No. of Employees: 51-200 Notable Clients: American Express, Trivago, The Body Shop, Volkswagen Kwanko was founded in 2003. As a global cross-device performance marketing leader, it offers a number of tailor-made solutions. Key services include: Lead generation
Influencer marketing
Email marketing It can also help you to increase your app downloads. As this will be performance-based, you’ll only pay when a user actually downloads and opens your app.
33. Antevenio Location: Madrid (Headquarters), New York, Paris, Barcelona, Milan, Mexico City, Buenos Aires, Bogota No. of Employees: 51-200 Founded in 1997, Antevenio specializes in brand and performance marketing. With offices across the globe, it’s a great choice if you need help with email marketing, Google Adwords, Facebook, and Instagram ads specifically. Another service that deserves special mention is its proprietary dynamic landing page optimization technology. Key services include: Performance Marketing
User Acquisition and Lead Generation
Social Ads
SEM
34. GroupM Location: New York Industries Served: Retail, Automotive, Tech, etc. No. of Employees: 100+ Notable Clients: Ford, Colgate-Palmolive, Airbnb, L’Oreal GroupM offers performance-oriented online marketing solutions. During the 20 years that it has been in business, it has grown its team to more than 100 experienced marketers. It can also help you to develop proprietary ad-server and multichannel tracking solutions. Key services include: Media Strategy
Media Investment
35. Right Side Up Location: Austin, Texas Industries Served: Retail, Food, Tech Services, etc. No. of Employees: 51-200 Notable Clients: Brightwheel, Doordash, Crunchbase Whether you need help with B2C or B2B, you can check out Right Side Up. It typically manages Snapchat, Google Ads, Instagram, Facebook, Pinterest, and LinkedIn. Its services also include affiliate marketing and search engine optimization. During its time in operation, it’s worked with a number of big names like Fitbit, Gillette, and Yelp. Key services include: Performance Marketing
Lifecycle Marketing
Product Marketing
36. SkyDiamond Elite Location: Austin, Texas Industries Served: Retail (Fashion), eCommerce No. of Employees: 11-50 Notable Clients: Prive Revaux, Naked Cashmere, MOTHER, Frank & Eileen SkyDiamond Elite creates month-to-month performance-based marketing campaigns. Unlike many of the other agencies, it has a very specific niche – luxury fashion brands. Its team will curate plans that channel your brand and make the most of your brand’s equity to optimize revenue. Key services include: Customer Acquisition
Google Suite eCommerce Optimization
E-Commerce Revenue Elevation & Digital Brand Amplification
37. InnoVision Location: San Diego, California Industries Served: Wellness, Wineries, Retail, etc. No. of Employees: 11-50 Notable Clients: Gina Pearson, Locanda Wines, Akler Eye Center, Yeah!Yeah!PonyPrince InnoVision is a no-retainer performance marketing agency. Its team boasts a combined 15 years of experience and has worked with a number of businesses in the health and wellness industry. Key services include: Consulting
Search engine optimization
Social media marketing
Branding
Web design and development
38. Wpromote Location: California (Headquarters), Texas, Melville, New York, Illinois, Colorado Industries Served: Tech Services, Retail, Media, etc. No. of Employees: 501-1,000 Notable Clients: Intuit Quickbooks, Whirlpool, Peacock, TransUnion In 2019, Wpromote was named the leader in performance marketing by the Forrester Wave, a 28-point evaluation of more than 10 global performance marketing agencies. Key services include: Paid search
Content marketing
Email marketing
Influencer marketing
Voice search
Paid search
39. Valve+Meter Location: Indianapolis, Indiana Industries Served: Home Services, HVAC, Heavy Equipment, Managed Service Providers, etc. No. of Employees: 11-50 Notable Clients: RPM Machinery, Evergreen Heating and Cooling, Doc Dancer Valve+Meter serves a number of industries that include B2B, home services, heavy equipment, and industrial machinery. If you’re wondering about its unique name, it basically refers to the two variables (flow and cost) that it can control. Part of its approach is to make sure that it manages the right rate of new business for you, while its pricing is based on the “metered” results that it managed to create. Key services include: Lead generation
Search engine optimization
Web design and development
Video marketing
Email marketing
Retargeting
40. 3Q/DEPT Location: Chicago, Illinois (Headquarters); New York City, New York; Charlottesville, Virginia; San Diego, California; Denver, Colorado Industries Served: Retail, Financial Services, Tech Services, etc. No. of Employees: 201-500 Notable Clients: Pandora, Sketchers, KeyBank, Virginia Credit Union According to its website, what sets it apart from other performance marketing agencies is that it includes strategy, data, and innovation in each step of its process. It combines technology and marketing insights to help clients engage customers at every phase of the customer journey. While it is headquartered in Chicago, it also has offices in 5 other US locations and boasts more than 20 virtual locations. Key services include: Paid search
Conversion rate optimization
Mobile user acquisition
Analytics
Strategy and planning
41. Dentsu Creative Location: Tokyo, New York, Chicago, Toronto, Mexico City, Sao Paulo, Buenos Aires, UK, Italy, Spain, Amsterdam, Poland, Shanghai, Beijing, Mumbai, Delhi, Bangalore, Australia, Taiwan, Thailand, Indonesia Industries Served: Retail, Tech Services, etc. No. of Employees: 10,000+ Notable Clients: Eurofarma, Crayola, 7-Eleven, Vice World News Dentsu Creative is a fully integrated creative and media agency. During its time in business, it has worked with a long list of great brands like Burberry, Kroger, Oreo, and LinkedIn. It has also been listed as one of the top 25 most influential agencies in the US by Campaign US and has also been recognized by a number of other thought leaders, including Forrester, Adweek, and MediaPost. Key services include: Media planning and buying
Data and analytics
Influencer marketing
Voice search
42. DAC Group Location: New York, Chicago, Louisville, Toronto, Montreal, Vancouver, London, Paris, Madrid, Munich, Rochester Industries Served: Retail, Education, Aviation, etc. No. of Employees: 501-1,000 Notable Clients: StorageMart, FITLIGHT, La Maison Simons, NetJets The DAC Group has been in business for an impressive 46 years. Needless to say, during this time, it has received numerous awards. For example, in 2021 alone, it was nominated for seven awards, of which it won four. From web development to voice search optimization, it offers a wide range of digital marketing services. Key services include: Digital Media
SEM
Reputation Management
SEO
43. iCrossing Location: Chicago, Dallas, Los Angeles, Mexico City, New York, Reston, San Francisco, San Jose, Sao Paulo, Scottsdale, Seattle, Brighton, Cardiff, Kharkov, London, Milan, Munich, Pune, Shanghai Industries Served: Retail, Automotive, Alcohol, etc. No. of Employees: 501-1,000 Notable Clients: Belk, Beam Suntory, Toyota, LG Electronics The iCrossing team builds seamless digital experiences. Global brands have trusted it for years to redesign and refresh their websites and improve search engine optimization. Key services include: SEO
Performance Media
Data and Consumer Insights
44. Merkle Location: Montreal, Vancouver, and 77 other offices worldwide Industries Served: Live Music, Food, Retail, etc. No. of Employees: 10,000+ Notable Clients: Roskilde Festival, Burger King, Build-a-Bear, Albert Heijn Merkle is one of the biggest performance marketing agencies. Its team of over 13,000 employees has worked with 400+ world-class clients. Per year, it sends billions of personalized emails and millions of mobile messages. Key services include: User experience
Digital messaging
Performance media
45. Rise Interactive Location: Chicago, Austin, Bend, Boston, Dallas, Detroit, Houston, Los Angeles, Milwaukee, New York, St. Louis, Washington DC, Buenos Aires, Mexico City Industries Served: Retail, Health, Food, etc. No. of Employees: 201-500 Notable Clients: Ulta Beauty, ColourPop, CardinalHealth, Lou Malnati’s Pizza Rise Interactive describes itself as “the performance marketing agency for faster business growth”. It has been in the business for nearly two decades, and during this time, its work has landed it a number of awards. From SEO to social media, it offers a wide range of advertising services in addition to advanced analytics. Key services include: Affiliate Marketing
Paid Search
SEO
Email Marketing
Social Media Marketing
46. Brenton Way Location: Woodland Hills, Palo Alto, Los Angeles, New York, Chicago Industries Served: eCommerce, eSports, Legal Services, Tech, etc. No. of Employees: 11-50 Notable Clients: TePe, Snacklins, Magic Beasties, Serendi Brenton Way is a full-service digital marketing agency that has worked with a wide range of sectors, including beauty, consumer goods, health, SaaS, and cannabis. Key services include: PPC
Lead generation
Influencer marketing
Search engine optimization
47. RNO1 Location: San Fransico, Los Angeles, Seattle, Vancouver, Vilnius Industries Served: Tech, Gaming, Retail, etc. No. of Employees: 51-200 Notable Clients: Ourglass, Prive, Highline, TakeUp, Cloud Apartments RN01 uses its understanding of the digital landscape to make the most of marketing platforms. This way, it helps connect your target audience with “share-worthy” content. Key services include: Growth strategy
PPC campaigns
Email marketing
Social media marketing
48. Power Digital Location: San Diego, New York, Washington, D.C. Industries Served: B2B, eCommerce, Fashion, Private Equity, Retail Media No. of Employees: 501-1,000 Notable Clients: Casper, MyFitnessPal, Catalina Crunch, Kate Somerville Power Digital mostly serves the B2B industry and offers services for each step of the funnel. It works with a wide range of industries, excelling in full-funnel digital marketing, technology, and collaboration. Key services include: Affiliate Marketing
Influencer Marketing
Brand Partnerships
Content Marketing
49. Bamboo Location: Seattle, Washington Industries Served: Tech Services, Food, Wellness, etc. No. of Employees: 51-200 Notable Clients: Adobe, Dropbox, Webflow, Betterment, The New York Established in 2014, Bamboo’s focus is to help its clients acquire, monetize, and retain customers. Key services include: Channel Management
Paid Media
Business Growth
50. Croud Location: London, New York, Los Angeles, Shrewsbury, Dubai Industries Served: Retail, Tech Services, Entertainment Services, etc. No. of Employees: 201-500 Notable Clients: Vans, Audible, Prime Video Founded a decade ago, Croud is a global, full-service digital marketing partner. It uses a unique model to gain a more comprehensive understanding of its clients and has worked with companies in virtually all industries. Key services include: Paid social
Paid search
Conversion rate optimization
Search engine optimization
51. 44 North Digital Marketing Location: Ontario, London Industries Served: Construction, Trade, etc. No. of Employees: 11-50 Notable Clients: Cardinal Builders, Crown Homes, Metro Garage Door 44 North Digital Marketing is an award-winning digital marketing agency that has helped hundreds of businesses combine custom software development and performance marketing. It’s one of the newer agencies and has only been in the business for six years. Though during this time, it has already landed more than 27 creative awards and worked with brands like Lexus of London. Key services include: Customer Acquisition
Branding
Web Design and Development
52. The Brains Location: London Industries Served: Tech, Financial Services, Healthcare, etc. No. of Employees: 11-50 Notable Clients: Outfund, Aurora Capital, DHL, US Small Business Administration As a leading full-service performance marketing agency, The Brains has helped businesses in the eCommerce, B2B, SaaS, and other industries with lead generation. Key services include: SEO
PPC
Social Media Marketing
Marketing Automation
53. Big Rock Location: London Industries Served: Finance, Tech, Biomedical, etc. No. of Employees: 11-50 Notable Clients: Direct Line, PepsiCo, Fidelity International Big Rock is a performance marketing agency founded in 2011. It focuses on the B2B, fintech, finance, and technology sectors. Key services include: Financial Marketing
Paid Social
Life Science Marketing
Technology Marketing
54. Kovald Location: Athens, Greece Industries Served: Retail, Government, Wineries, Tourism No. of Employees: 11-50 Notable Clients: Toyo Tires, KitchenPRO, TÜV Hellas Kovald is trusted by brands like Beyond Meat and Happy Socks. As part of its eCommerce strategy, it offers performance marketing to help brands create and improve operations. Key services include: Brand and strategy planning
Website design
Social media
Paid search
55. GeistM Location: New York Industries Served: Consumer Goods, Retail, Education, etc. No. of Employees: 51-200 Notable Clients: P&G, Crest, Nutrisystem, Cricket Wireless GeistM was founded in 2013 and uses its proprietary technology, Blackfire, along with the experience of its marketers, to solve a variety of challenges. Not only does it offer a wide range of marketing services, but it also serves multiple industries. Key services include: Paid Social
Content Marketing
Campaign Optimization
56. TOP Performance Marketing Agency Location: Atlanta, Austin, Boston, Chicago, Dallas, Detroit, Houston, London, Los Angeles, Mexico City, Miami, New York, Philadelphia, San Francisco, Seattle, Toronto, Vancouver, Washington DC Industries Served: Food, Tech, Automotive, etc. No. of Employees: 51-200 Notable Clients: Microsoft, Postmates, Intel, Del Monte, Mercedez-Benz TOP’s team of analytics experts, content creators, and platform specialists work together to test, improve, and fulfill the performance goals of clients. One of the benefits of partnering with them is that, as a full-service marketing agency, it can work across channels and platforms. Key services include: Affiliate marketing
Influencer marketing
57. Incubeta Location: London Industries Served: Retail, eCommerce, etc. No. of Employees: 501-1,000 Notable Clients: Mark and Spencer, Joolz, L’Oreal When working with Incubeta, you have the option of paying entirely based on results or attributing a proportion of its fees to a performance incentive. Whether you need help with Amazon, Google, or TikTok, it has experienced at working with all the major platforms. Key services include: Conversion optimization
Media services
Consultancy
Customer analysis
58. NoGood Location: New York, Los Angeles, Miami, London, Dubai Industries Served: Healthcare, Retail, Consumer Goods, Tech, etc. No. of Employees: 11-50 Notable Clients: Nike, TikTok, Intuit, Johnson & Johnson NoGood has helped businesses in consumer, SaaS, healthcare, and retail unlock their true potential. From startups to Fortune 500 brands, NoGood has been an excellent partner for a number of brands like Microsoft, Amazon, and ByteDance. For example, ByteDance has managed to increase its organic traffic by nearly 900%. Key services include: Performance Branding
Email Marketing
Video Marketing
SMS Marketing
59. Zappian Location: Delaware Industries Served: Financial Services No. of Employees: 11-50 Notable Clients: MaxLoan, GetsPayday Loan, LoanFy Founded only in 2017, the agency was built on the experience and connections of the CEO. Currently, it specializes in the finance sector. Key services include: Lead Generation
Media Buying
60. PBJ Marketing Location: Washington DC, New York Industries Served: B2B, Retail, Entertainment, Professional Services, Food and Beverage No. of Employees: 11-50 Notable Clients: Natural Area Rugs, Futurebiotics, W Hotels, Virginia Spine Institute Digital is the game that everyone at PBJ Marketing plays. With a team of digital strategists driving the company, PBJ promises its clients a nice balance of function and form. Striving to create user-friendly digital experiences for audiences, the people at PBJ are experts when it comes to digital marketing. Key services include: Paid media
SEO
Social media management
Website design
61. Traktor Location: Sao Paolo Industries Served: eCommerce, Education, Tech, etc. No. of Employees: 11-50 Notable Clients: OmniChat, Kenzie Academy, Leadster Founded in 2018, Traktor began as a growth services firm. Less than a year after setting up shop, the company was already able to prove its worth in the Brazilian tech industry. It began to operate as a performance marketing agency the following year and expanded its work for international clients. Its success in a short span of time is a testament to its efficiency and competency as a performance marketing agency. Because of its exemplary performance, Traktor has been named a Google Premier Partner in 2022. Key services include: Media management
Performance audit
Consultancy
62. Papertoaster Location: Singapore City, Kuala Lumpur Industries Served: Retail, Food, etc. No. of Employees: 2-10 Notable Clients: OctiFi, Manjit, Halalke, AhaSlides For Southeast Asian companies, there’s Papertoaster. It is a leading performance marketing agency that’s committed to achieving growth for startups and SMEs, Papertoaster uses effective storytelling to drive revenue and increase engagement. It even helps clients with fundraising and networking. Key services include: Company valuation
Influencer marketing
UX analytics
Showstopping Marketing Campaigns You Need to Know in 2023
Aside from the campaigns shown in the case studies above, there are other campaigns that left a profound impact on the Internet, thanks to their superb production quality and messaging. Here are three recent, real-life examples of viral and noteworthy campaigns.
Dove
Dove’s latest #TurnYourBack campaign carried a simple message: Step away from the filters. The ad showed women literally turning their back on the Bold Glamour TikTok filter, promoting natural beauty. As such, Dove successfully won its target audience over. As advocates for beauty that knows no size, shape, or skin color, Dove encourages many social media users, especially women, to embrace their natural beauty and pass along the message to other people.
Tesco Ramadan Billboards
Tesco’s Ramadan billboards caught attention because the images became more detailed as the lighting dimmed. A timelapse video on YouTube showed how the changes happened, starting with the image appearing like nothing more than empty plates. As the sun went down, the plates slowly filled with food in honor of everyone fasting.
A BIG kudos to @Tesco ?? Tesco features Ramadan with an out-of-home campaign centered on Iftar. ?? Iftar is the evening meal that signals the end of daily fasting. ?? Digital billboards show empty plates filling up with food as the sun sets. #inclusion #culture #leadership pic.twitter.com/47ChqG9Vda — Mita Mallick (@MitaMallick2) April 11, 2022
1Password
Cybersecurity isn’t usually a viral topic on social media, but 1Password made it happen in collaboration with Wrexham Football Club’s new co-owner.
The ad starred Ryan Reynolds giving a team a pep talk about protecting online information, then suddenly shifting the topic to nighttime skincare routines.
It was a fun campaign that drew attention to cybersecurity since not many people use a password management manager like 1Password. Plus, Ryan Reynolds could effortlessly captivate an audience.
Traditional Marketing Firms vs. Performance Marketing Agencies
Traditional marketing firms specialize in traditional channels like radio, TV, and print ads to drive brand awareness and customer loyalty. On the other hand, performance marketing agencies focus on data-driven tactics that increase client conversions and revenue. Whether it’s social media or email marketing, they will leverage the channel that will allow them to meet their clients’ goals.
Performance marketing agencies tend to be more cost-effective as well. Since they only get paid when measurable results are seen, you don’t have to pay for an entire package that may not yield results. Still, it doesn’t necessarily mean performance marketing agencies charge cheaply.
According to WebFX, the average cost of digital marketing services in 2023 is $2,500-$12,000 per month. Meanwhile, the average cost per project is $1,000 to $7,500.
To ensure that you’re spending a reasonable amount, remember the general rule that businesses should spend between 10% and 20% of their revenue on marketing. Additionally, study the market and success stories of each option to ensure that you’ll choose the performance marketing agency suited for your business.
Conclusion
There are numerous performance marketing agencies in the US alone, so carefully research each one to understand the scope of their services, pricing, and approach. Pick the one that can develop the same passion for your brand as you do since an agency will work as an extension of your team. Consider timelines, budget, and other factors that can affect your campaigns, like your goals. Put the right professionals on board, and you’ll successfully hit your targets.
Frequently Asked Questions What is a performance marketing company? Performance marketing agencies offer pay-per-action digital marketing campaigns. Whether you’re using sales, organic traffic, leads, or downloads as the result you want to track, a performance marketing agency only gets paid if they are able to achieve the client’s desired outcomes. The channels they use include Native Advertising. Search Engine Marketing. Social Media Marketing. What is the example of performance marketing? Native advertising is a great example of performance marketing. With native advertising, advertisers will build ad campaigns meant to achieve a specific goal. You only pay for clicks or other conversion actions. What is the role of a performance marketer? A performance marketer or performance marketing manager will handle digital accounts and paid social channels. This role will focus on campaign-specific results to drive the marketing department’s commercial performance. What is a performance marketing platform? A performance marketing platform is a type of software tool that specifically helps users reach their performance marketing goals. Performance marketing platforms help measure your outcomes across digital channels.
Source: influencermarketinghub.com
